# AI-Matched Makeup Shades The AI Smart Shade Finder Makes Individual Recommendations By Laura McQuarrie | Published 2020-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/shade-finder References: [mms.businesswire](https://mms.businesswire.com/media/20200420005462/en/785954/5/PERFECT_MUFE_NR_image.jpg?download=1) & [perfectcorp](https://www.perfectcorp.com/business/products/ai-shade-finder) [Perfect Corp](https://www.trendhunter.com/trends/perfect-corp) partnered with makeup brand Make Up For Ever to create the [AI](https://www.trendhunter.com/trends/pairfect-match-ai) Smart Shade Finder to help customers find their ideal foundation shade. The tool mimics the try-on experience by leveraging artificial intelligence and deep learning to accurately detect a consumer’s skin tone and make a recommendation based on its findings. The AI Smart Shade Finder draws from over 200,000 learning samples across a wide variety of skin groups to offer a personalized experience. After being matched to their best shade, users have the ability to experience a [digital try-on](https://www.trendhunter.com/trends/beauty-bestie-20) to see the Make Up For Ever foundation shade range for themselves. The virtual experience promises to be especially appealing to customers who are familiar with traditional, in-store try-ons. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 89% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **AI-powered Shade Matching:** The AI Smart Shade Finder revolutionizes the process of finding the perfect makeup shade by using artificial intelligence to accurately detect a consumer's skin tone. - **Virtual Try-ons:** The virtual try-on experience offers customers the opportunity to see themselves wearing different shades of foundation before making a purchase, providing a convenient and personalized shopping experience. - **Personalized Recommendations:** The AI Smart Shade Finder uses deep learning to analyze over 200,000 learning samples and provide individualized foundation shade recommendations based on a consumer's specific skin tone. ### Who This Affects Most - **Beauty and Cosmetics:** The AI Smart Shade Finder has the potential to disrupt the beauty industry by simplifying and improving the process of finding the perfect foundation shade. - **Retail:** The virtual try-on technology can enhance the online shopping experience for customers, increasing engagement and potentially driving sales. - **Artificial Intelligence:** The use of AI and deep learning in the makeup industry opens up opportunities for further innovation and customization in product recommendations and personalization. ## Related on Trend Hunter - [AI-Powered Foundation Finders](https://www.trendhunter.com/trends/ai-foundation-finder.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [AI Shade-Matching Experiences](https://www.trendhunter.com/trends/complexion-concierge-roadshow.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md) - [AI Skincare Recommendations](https://www.trendhunter.com/trends/ai-skincare-product-recommendation.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Bespoke K-Beauty Foundations](https://www.trendhunter.com/trends/bespoke-neo.md) - [Shade-Matching Pop-Ups](https://www.trendhunter.com/trends/base-camp-tour.md)