# Charitable Graphic Tees Shade Clothing Creates Positive & Endearing Shirts By Tisah Tucknott | Published 2009-06-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/shade-clothing-positive-endearing-shirts References: [shadeclothing](http://www.shadeclothing.com/BrightSideInfo/Overview) Shade Clothing has come out with a new collection called “The Bright Side,” which features a line of positive-themed women's t-shirts. The [designer t-shirts](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch) have only been on sale since the beginning of May, and have already become quite popular. Not only do these t-shirts evoke positivity, but they also help out [families in need](https://www.trendhunter.com/trends/heart-of-lifewear). Shade Clothing is teaming up with The [United Way](https://www.trendhunter.com/trends/united-way) for “The Bright Side” collection, and is giving 50% of net-shirt-sale-proceeds to help families both locally and nationwide. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 43% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Positive-themed Clothing:** An opportunity for fashion companies to integrate positivity and social impact in their product lines. - **Social Impact Marketing:** Marketing campaigns focused on social impact can lead to customer loyalty and higher sales. - **Collaboration with Charities:** Partnering with charities can help companies give back to communities and build a positive brand image. ### Industries Being Reshaped - **Fashion Industry:** Tapping into positive-themed clothing designs can give fashion companies a competitive edge. - **Marketing Industry:** Social impact marketing can be a disruptive innovation opportunity for companies who want to stand out from their competitors. - **Philanthropy Sector:** Collaborating with companies to sell charitable products can increase the impact and reach of charitable organizations. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Youth Mental Health-Supporting Shirts](https://www.trendhunter.com/trends/kids-help-phone.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md)