# Sporty Highball-Inspired Ciders The Shacksbury Lo-Ball Cider Contains Just Two Grams of Sugar By Michael Hemsworth | Published 2020-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/shacksbury-loball-cider References: [uncrate](https://uncrate.com/lo-ball-canned-cider/) & [shacksbury](https://www.shacksbury.com/shop/lo-ball) The Shacksbury Lo-Ball cider is a new libation from the brand that will provide drinkers with a premium option for summer that will help to quench their thirst and satisfy their preference for [alternative refreshments](https://www.trendhunter.com/trends/crisp-apple-cider). The cider is a whiskey highball-inspired drink that comes in eight ounce cans and features a 4.8% ABV, which positions them well as a drink that's perfect for sipping when relaxing in the summer heat. The citrusy cider is partially inspired Japanese-style whiskey sodas and highballs to make it a great alternative to beers or even [sparkling canned cocktails](https://www.trendhunter.com/trends/this-is-skinny). Containing just 70 calories per can, the cider has a [low two grams of sugar](https://www.trendhunter.com/trends/hoplark-the-soda-set) to boot. The Shacksbury Lo-Ball cider comes in packs of 16 cans and is available for order now with shipments expected to start taking place in mid-July. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Low-sugar Cider:** Opportunity to create new low-sugar cider recipes to meet the growing demand for healthier alcoholic beverages. - **Canned Wine Spritzers:** Opportunity to expand into the canned wine industry with refreshing spritzers targeted at health-conscious and sophisticated drinkers. - **Whiskey-inspired Cocktails:** Opportunity to innovate in the cocktail industry by combining whiskey-inspired flavors with other popular drinks to create unique libations. ### Who This Affects Most - **Cider Industry:** The cider industry can continue to grow by producing healthier and low-calorie options for health-conscious consumers. - **Wine Industry:** The wine industry can expand into the canned beverages market by developing wine spritzers that appeal to younger, health-conscious drinkers. - **Cocktail Industry:** The cocktail industry can tap into the popularity of whiskey by incorporating its flavors into new and innovative drink recipes. ## Related on Trend Hunter - [Extra-Crisp Apple Ciders](https://www.trendhunter.com/trends/strongbow-ultra-apple-cider.md) - [Lusciously Light Ciders](https://www.trendhunter.com/trends/lusciously-light-ciders.md) - [Thirst-Quenching Dark Fruit Ciders](https://www.trendhunter.com/trends/strongbow-ultra-dark-fruit-cider.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Real Fruit Low-Calorie Ciders](https://www.trendhunter.com/trends/light-cider-line.md) - [Premium-Quality Canned Ciders](https://www.trendhunter.com/trends/aspall-crisp-apple-cyder.md) - [Whisky Hard Seltzers](https://www.trendhunter.com/trends/flaviars-haiball.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md)