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# Anime Phones
The SH-06A Manga Mobile is Set to Star in ‘Ecangelion' Movie

By Shelby Lee Walsh | Published 2009-06-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/sh-06a-anime-inspired-phone-ecangelion-movie
References: [core77](http://www.core77.com/blog/object_culture/sharps_new_japanese_phone_is_cartoonish_and_thats_a_good_thing_13674.asp) & [akihabaranews](http://www.akihabaranews.com/en/news-18127-DoCoMo%20Summer%202009:%20SH-06A%20NERV,%20Your%20Evangelion%20Dream%20Phone.html)

This new [Sharp](https://www.trendhunter.com/trends/sharp-aquos-r9) SH-06A anime phone designed by Hideaki Anno and [Studio Khara](https://www.trendhunter.com/trends/seiko-presage-1) is truly one-of-a-kind in design as well as with respect to the way it will be marketed. If the unique, [cartoonish design](https://www.trendhunter.com/trends/gundam-1) wasn’t enough to sell you this telephone, perhaps its appearance in the upcoming ‘Ecangelion’ movie in Japan will persuade you.

If the look of the phone or the movie gimmick both don’t entice you, maybe the 10 megapixel camera, the built-in LED flashlight and the large 3.3” screen will.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 66% | Activity: 71% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Anime Phones:** Disruptive innovation opportunity: Explore the market potential for anime-themed smartphones and leverage partnerships with popular anime franchises.
- **Unique Phone Designs:** Disruptive innovation opportunity: Create customized and visually appealing phone designs that cater to niche interests and fandom cultures.
- **Movie Tie-in Marketing:** Disruptive innovation opportunity: Collaborate with movie studios to promote products by integrating them into popular films.

### Where This Applies

- **Mobile Phone Manufacturing:** Disruptive innovation opportunity: Develop and manufacture specialized phones with unique designs and features.
- **Anime Merchandise:** Disruptive innovation opportunity: Expand the anime merchandise market by offering anime-inspired mobile phone accessories and collectibles.
- **Movie Marketing:** Disruptive innovation opportunity: Create innovative and immersive marketing strategies by integrating products into film experiences.

## Related on Trend Hunter

- [Mecha Anime-Honoring Timepieces](https://www.trendhunter.com/trends/evangelion-x-gshock-ga110eva30.md)
- [Anime-Themed Smartphones](https://www.trendhunter.com/trends/Pokemon-Galaxy-Z-Flip-3.md)
- [Anime-Inspired Creative Tablets](https://www.trendhunter.com/trends/movinkpad-pro.md)
- [Anime-Inspired Tech Accessories](https://www.trendhunter.com/trends/projectcstf-protection-from-impact.md)
- [Collaborative Anime Smartphones](https://www.trendhunter.com/trends/hidden-leaf-gt-neo3.md)
- [Special Edition Anime Smartphones](https://www.trendhunter.com/trends/realme-gt-neo-3t-dragon-ball-z-edition.md)
- [Mecha Anime Computer Products](https://www.trendhunter.com/trends/asus-rog-x-evangelion-unit02-collection.md)
- [Anime-Themed Wi-Fi Routers](https://www.trendhunter.com/trends/neon-genesis-evangelion-wifi-router.md)
- [Mecha Anime-Honoring Timepieces](https://www.trendhunter.com/trends/seiko-c038-eva01-divers-watch-limited-edition.md)
