# Overlayed Multi-Material Sneakers Ferrari and PUMA Join Forces to Design the SF Cell Alien Shoe By Amy Duong | Published 2019-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sf-cell-alien References: [hypebeast](https://hypebeast.com/2019/10/ferrari-puma-sf-cell-alien-339919-01-release-date) & [overkillshop](https://www.overkillshop.com/en/puma-sf-cell-alien-ferrari-339919-01.html) [Ferrari](https://www.trendhunter.com/trends/puma-x-ferrari) and [PUMA](https://www.trendhunter.com/trends/puma-and-salehe) work in collaboration, blending together the [performance expertise of the Italian manufacturer](https://www.trendhunter.com/trends/20-years-of-red) and the athletic functionality of the German sportswear label -- together, the duo design the SF Cell Alien sneaker model. It is a simple lifestyle shoe that is grounded with a black mesh base foundation. It is then adorned with overlaying materials in white leather. There are details found at the midfoot -- this showcases a carbon fiber graphic print reworking the signature Formstripe by PUMA and the Ferrari badge in a bright yellow. Both of the contributing labels showcase its accents throughout with bright red at the heels as well. Rounding out the sneakers are a white foam midsole, Cell tech in red for comfort and foot support, and a black outsole. Image Credit: Overkill ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 54% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Multi-material Sneakers:** The trend of designing sneakers using multiple materials presents opportunities for innovative material combinations and design. - **Collaborative Design:** Collaborations between different companies and industries can lead to innovative and unique product designs. - **Athletic-lifestyle Crossover:** The fusion between athletics and everyday lifestyle presents disruptive innovation opportunities for the fashion industry. ### Where This Applies - **Sportswear:** The sportswear industry can benefit from exploring new material combinations and design collaborations to create unique and innovative products. - **Automotive:** Automotive companies can explore collaborations with fashion brands to introduce their brand to the fashion industry. - **Fashion:** Fashion brands can create new products that blur the line between athletic and everyday lifestyle, presenting innovative products to the market. ## Related on Trend Hunter - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Fashion-Forward Hybrid Sneakers](https://www.trendhunter.com/trends/coperni-x-puma.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Collaborative Performance Sneakers](https://www.trendhunter.com/trends/hyper-paf.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md) - [Futuristic Street Sneakers](https://www.trendhunter.com/trends/mostro-cage.md) - [Retro-Futuristic Rapper-Collab Footwear](https://www.trendhunter.com/trends/mostro-3d.md)