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# Mohawk Helmets
Fashion Photographer Matt Irwin Adds Edge to Young Models

By TrendHead | Published 2009-05-24 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/sexy-nudetography-fashion-photographer-matt-irwin-shoots-young-models
References: [community.livejournal](http://community.livejournal.com/foto_decadent/1875336.html#cutid1) & [models](http://models.com/models/matt-irwin)

I love the work of [fashion photographer](https://www.trendhunter.com/trends/betterstudio) Matt Irwin. He is a rising star within the fashion industry as he writes and is a renowned editor as well. He shoots regularly for Vogue ([Russia](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk)), Dazed, Harper’s Bazaar and many other magazines.

Matt Irwin has show several gorgeous series of young attractive models showing skin like the fabulous editorial in the gallery above, complete with [mohawk helmets](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab).

Matt Irwin also has an amazing long list of A-list celebrities in his portfolio, including Lindsay Lohan, Bjork, Mary-Kate Olsen, Jeremy Scott, Cory Kennedy, MIA and many more.

You can view some amazing portraits and snaps of models like Coco Rocha, Agyness Deyn, Tanya Dziahileva, Natasha Poly and Natalia Vodianova [here.](http://community.livejournal.com/foto_decadent/1875336.html#cutid1)

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 92% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Fashion Photography:** Disruptive innovation opportunity: New technologies that enhance the quality and creativity of fashion photography, such as AI-powered editing tools or virtual reality photo shoots.
- **Youth Fashion:** Disruptive innovation opportunity: Sustainable and ethical fashion brands that cater to the younger generation's desire for unique and environmentally-friendly clothing.
- **Celebrity Endorsements:** Disruptive innovation opportunity: AI-powered influencer platforms that help businesses identify and collaborate with the most relevant celebrities for their target audience.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: 3D-printed clothing and accessories that offer customizable designs and personalized fit.
- **Photography:** Disruptive innovation opportunity: Drone photography services for capturing unique aerial shots and perspectives.
- **Marketing:** Disruptive innovation opportunity: Virtual reality marketing experiences that allow consumers to virtually try on products or explore brand campaigns.

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