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# Hot Heartless Women
Tara McPherson's Sexy Sweet Artwork

By Christina Butty | Published 2009-05-12 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/sexy-heartless-women-tara-mcphersons-sexy-sweet-artwork1
References: [magic-pony](http://www.magic-pony.com/gallery/2009_taramcpherson.php)

Edgy but innocent, Tara McPherson’s artwork is a true pleasure to view. Utilizing her signature [heart-shaped hole](https://www.trendhunter.com/trends/heartbreak-crystal) through the character’s chest in place of a heart, McPherson creates an interesting contrast of her characters both having and not having a heart.

Tara McPherson's pieces draw from her life experience and comment on people and their quirks. They are seductive but thought-provoking. Based out of New York City, Tara works as a teacher, freelance illustrator, [poster artist](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition), and comic book artist. She also creates [collectible toys](https://www.trendhunter.com/trends/inedible-doll) for Kid Robot, Dark Horse Comics and Toy2R.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 42% | Activity: 88% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### What's Driving This Trend

- **Edgy Artwork:** Disruptive innovation opportunity: Exploring unconventional themes and provocative art styles to challenge traditional artistic norms.
- **Character Iconography:** Disruptive innovation opportunity: Developing unique and identifiable character designs that can be extended into merchandise and collectibles, creating a cult following.
- **Multi-disciplinary Artistry:** Disruptive innovation opportunity: Integrating various art forms such as illustration, comics, and toy design to create a cohesive and immersive artistic brand.

### Who This Affects Most

- **Art and Design:** Disruptive innovation opportunity: Leveraging unconventional and thought-provoking art forms to disrupt traditional artistic markets and attract a new audience.
- **Illustration and Poster Art:** Disruptive innovation opportunity: Utilizing unique visual storytelling techniques and unconventional themes to capture the attention of mainstream media and expand commercial opportunities.
- **Toy Design and Collectibles:** Disruptive innovation opportunity: Creating limited edition and exclusive collectible toys that bridge the gap between art, pop culture, and collectibles, targeting niche markets.

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