# Suggestively Sweaty Editorials The 'Sweat it Out' Editorial for Wowza Magazine is Wild By Alla Frost | Published 2013-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sexy-gym-fashion-editorial References: [wowzamagazine](http://www.wowzamagazine.com/fashion/fashion-editorials/item/291-sweat-it-out-by-mario-miotti-for-wowza) The ‘Sweat it Out’ editorial for Wowza Magazine’s ‘Too Hot for Winter’ issue, photographed by Canadian photographer extraordinaire Mario Miotti, is bringing sexy back in the most athletic way possible for fashion. Even though it’s snowy, there’s no excuse for lazy! Shower and stay in style. Speaking of trendy outfits, stylists Rita Fiorucci and Salem Moussallam definitely know how to spice it up with [Galliano underwear](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), [swanky swimsuits](https://www.trendhunter.com/trends/bathing-belle), oversized chains and bracelets, designer bags and sky high heels, all of which added color to this unbridled editorial. Is this editorial using [provocative appeal](https://www.trendhunter.com/trends/borntostandout-fall-2024) as a sports promotional strategy, or is it using sports to have an excuse for topless eye candy? Either way, these photos will turn heads. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Provocative Athletic Fashion:** Opportunity for disruptive innovation in creating fashion that combines athletic and provocative elements. - **Colorful and Daring Accessories:** Opportunity for disruptive innovation in designing bold and statement-making accessories to complement athletic fashion. - **Sports-inspired Editorial Photography:** Opportunity for disruptive innovation in capturing the athleticism and sensuality of fashion through sports-inspired photography. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating sports and provocative elements into clothing lines. - **Accessories:** Opportunity for disruptive innovation in the accessories industry by creating bold and daring pieces that complement athletic fashion. - **Photography:** Opportunity for disruptive innovation in the photography industry by exploring sports-inspired editorial photography that blends athleticism and sensuality. ## Related on Trend Hunter - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md)