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# Exclusive Japanese Restaurant Vodkas
Sexy Fish Vodka is Double-Distilled and Triple-Filtered

By Michael Hemsworth | Published 2025-02-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sexy-fish-vodka
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2025/02/sexy-fish-launches-premium-vodka/) & [hawkridgedistillers](https://hawkridgedistillers.com)

![Exclusive Japanese Restaurant Vodkas](https://cdn.trendhunterstatic.com/thumbs/558/sexy-fish-vodka.jpeg)

Sexy Fish Vodka has bene created in collaboration between the restaurant and [Hawkridge Distillers](https://www.trendhunter.com/trends/kennet-crayfish-spiced-rum) in the UK as an exclusive spirit that pays homage to the Japanese restaurant.

The spirit is double-distilled to ensure quality before being triple-filtered for impressive purity and comes finished with a touch of honey for a well-rounded taste profile. The spirit is bottled with a 42% ABV and reported to have [rich umami notes](https://www.trendhunter.com/trends/anchovy-vermouth) alongside light, subtle flavors. The spirit is available now at the restaurant's three locations in London, Manchester and Miami.

Director of Beverage at [Caprice Holdings](https://www.trendhunter.com/trends/dining-concepts) Xavier Landais spoke on the Sexy Fish Vodka saying, "At Sexy Fish, we focus on delivering the best 360-degree experience across dining and drinking, so creating our own vodka was a natural step. Distilled in England from the finest local grain, Sexy Fish Vodka offers bold, smooth flavour and a luminous label that makes it a striking centrepiece for any celebration – a nod to our Sexy Fish spirit.”

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 54% | Activity: 69% | Freshness: 35%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Restaurant-branded Spirits:** The creation of exclusive spirits by restaurants is emerging as a trend, providing unique branding opportunities and enhancing the dining experience.
- **Japanese-inspired Vodkas:** Introducing vodka with Japanese flavor profiles opens avenues for cultural fusion in the spirit industry, appealing to adventurous palates.
- **Luxury Bottle Design:** Distilleries are focusing on visually striking bottle designs, adding an element of luxury and aesthetic value to spirit products.

### Who This Affects Most

- **Alcoholic Beverages:** Innovations in flavor and branding within the alcoholic beverage industry are expanding consumer interest and niche market segments.
- **Hospitality:** The hospitality industry is leveraging custom-branded alcoholic products to create unique selling propositions and enhance patron loyalty.
- **Luxury Goods:** High-end design and premium positioning in spirits reflect a growing shift towards luxury branding within the alcohol sector.

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