# Sexy Cocktail Comebacks Savvy Bartenders Bring Back Fancy Drinks For Summer By Christina Butty | Published 2009-03-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/sexy-cocktail-comeback References: [toronto](http://www.toronto.com/bars_clubs/article/607850) Over martinis? Tired of bad house wine? Get excited because cocktails are making a comeback. After a long hiatus, [mixed drinks](https://www.trendhunter.com/trends/gather-gourmet-cocktails) are back in vogue. While [classic cocktails](https://www.trendhunter.com/trends/2010-revival-menu) are always on the menu, many of Toronto's hottest bars and restaurants are mixing up new concoctions. Some savvy bartenders are [infusing their own spirits](https://www.trendhunter.com/trends/spirithouse-toronto) behind the bar and using exotic juices to create signature drinks. It's a welcome change from the same old martini. **Implications** - Cocktails are one of the most popularly consumer alcoholic beverages in the world, and this pattern of reviving them for a new generation allows people to relive the past. This pattern merges many popular groups to a large group of people that are nostalgic drinkers. Businesses can campaign for a shift in drinking patterns so that they can profit from cocktail beverages. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Revival of Cocktails:** The comeback of cocktails presents opportunities for businesses to capitalize on the nostalgia of consumers and create new signature drinks. - **Mixology Innovation:** Bars and restaurants experimenting with infusing their own spirits and using exotic juices to create unique cocktails offer opportunities for disruptive innovation in mixology techniques. - **Shift in Drinking Patterns:** The resurgence of cocktails allows businesses to campaign for a shift in drinking patterns and offer a wider variety of cocktail beverages to cater to consumer preferences. ### Industries Being Reshaped - **Beverage Industry:** The revival of cocktails provides opportunities for the beverage industry to create new products and market them to consumers seeking nostalgic drinking experiences. - **Hospitality Industry:** Restaurants and bars can leverage the resurgence of cocktails to attract customers by offering innovative and unique drink options on their menus. - **Alcohol Manufacturing Industry:** The trend of mixing up new concoctions and infusing spirits creates opportunities for disruptive innovation in alcohol manufacturing, allowing companies to develop and produce new types of spirits and mixers. ## Related on Trend Hunter - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Premium Pre-Mixed Cocktails](https://www.trendhunter.com/trends/coppa-cocktails.md) - [Zero-Proof Functional Martinis](https://www.trendhunter.com/trends/dry-and-dirty.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Seasonal Bottled Cocktails](https://www.trendhunter.com/trends/boardroom-spirits.md) - [Canned Bar-Quality Summertime Cocktails](https://www.trendhunter.com/trends/served-cocktails.md) - [Timeless Canned Cocktails](https://www.trendhunter.com/trends/the-cocktail-chemist.md) - [Bottled Cosmopolitan Cocktails](https://www.trendhunter.com/trends/civil-pours.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/bar-strength-canned-cocktails.md)