# Flirtatious Candy 'Chocolate Fling' Is The First Candy Bar From MARS in 20 Years By Going Like Sixty | Published 2009-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sexy-chocolate-fling-mars-first-candy-bar-in-20-years References: [csnews](http://www.csnews.com/csn/products/confections/product_display.jsp?vnu_content_id=1003935889) You know what’s selling well in the recession? Luxury candy. [Cadbury](https://www.trendhunter.com/trends/twirl-mint), [Hershey](https://www.trendhunter.com/trends/milklicious-chocolate)’s and [Nestle](https://www.trendhunter.com/trends/nestl-sharing-bags) are all reporting strong sales, inspiring Mars to introduce the Chocolate Fling, a new candy bar, and their first in 20 years! The marketing campaign plays off the name, with a tag line reading, “naughty, but not that naughty.” The print ads for the Mars Chocolate Fling include pink type on a black background to continue the flirtatious tone, with headlines like “Pleasure yourself,” “Your boyfriend doesn’t need to know” and “Try it in public.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Luxury Candy Sales:** The strong sales of luxury candy in the recession present opportunities for introducing new and innovative candy products. - **Creative Marketing Campaigns:** The flirtatious and provocative marketing campaign for the Mars Chocolate Fling demonstrates the potential for using bold and attention-grabbing strategies to attract consumers. - **Revitalizing Classic Brands:** The introduction of the first candy bar from Mars in 20 years indicates the potential for rejuvenating established brands with new and exciting products. ### Where This Applies - **Confectionery:** In the confectionery industry, there is an opportunity to explore and capitalize on the growing demand for luxury and innovative candy products. - **Advertising and Marketing:** The success of Mars' flirtatious marketing campaign highlights the potential for creativity and boldness in advertising and marketing strategies. - **Brand Management:** The revitalization of Mars' candy brand through the introduction of the Chocolate Fling presents opportunities for brand managers to rejuvenate and expand their product portfolios. ## Related on Trend Hunter - [Pillowy Valentine's Candy Treats](https://www.trendhunter.com/trends/barratt-sweet-shop-flumps-hearts.md) - [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md) - [Buttery Marshmallow Candy Bars](https://www.trendhunter.com/trends/butterfinger-marshmallow.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md) - [Protein-Rich Candy Bar Milks](https://www.trendhunter.com/trends/chocolate-milks.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [Expansive Valentine's Treat Ranges](https://www.trendhunter.com/trends/mars-valentines-day.md) - [Fruity Chocolate Bars](https://www.trendhunter.com/trends/lindt.md) - [Minty Textural Chocolate Bars](https://www.trendhunter.com/trends/twirl-mint.md)