Maybelline, the drugstore cosmetic favorite, is sexing it up with a limited-edition calendar featuring models Julia Stegner, Adriana Lima, Anna Wang, and Jessica White. V Magazine went behind-the-scenes and captured video from the calendar shoot with photographer Kenneth Willardt. The makeup artist is Charlotte Willer, the Danish creator of unusual but sexy looks.
Implications - Smart businesses know that there are more ways to market something like a cosmetic line than a photo-shoot or a commercial, and this calender is a great example of this reality in action. A calender is something that a consumer will use and look at year round, while a commercial lasts just seconds. This is definitely the kind of long-lasting strategy that more and more companies will want to look into if they want to stay on top of their game.