# Sizzling Poolside Swimwear Ads Emanuela de Paula Gets Comfortable for NEXT S/S '09 By Joanne | Published 2009-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sexy-brazilians-in-swimsuits-emanuela-de-paula-lounges-by-the-pool References: [beautyconfessional.net](http://www.beautyconfessional.net/blog/2009/05/next-springsummer-09.html) & [next](http://next.co.uk) Brazilian supermodel Emanuela de Paula surely knows a thing or two about wearing a swimsuit. After all, she is a [Victoria's Secret](https://www.trendhunter.com/trends/swimwear-redefined) model and has been featured in the Pirelli calendar. Having said that, de Paula has resumed her role as the face of British retailer NEXT and is modeling a series of [sexy swimsuits](https://www.trendhunter.com/trends/country-club). [Male model](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler) Nathan Bogle is also featured in the ad campaign. Check out the gallery above for more images of Emanuela wearing NEXT's sexy S/S '09 beachwear. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Swimwear as a Fashion Statement:** As swimwear gains popularity as a fashion item, innovative companies can create new lines that merge functionality with fashion. - **Body Positivity Focus:** As the fashion industry makes steps towards body positivity, disruptors can bring new styles and sizes for traditionally underrepresented bodies to the swimwear industry. - **Sustainable Swimwear:** Innovative companies can tap into the growing demand for sustainable fashion by creating eco-friendly swimwear made from recycled materials and sustainable processes. ### Where This Applies - **Fashion:** Fashion companies can create new swimwear lines that are fashionable, functional, and body-positive. - **Retail:** Retailers can capitalize on the swimwear trend by offering a wide range of styles and sizes, including eco-friendly options. - **Textile Manufacturing:** Textile manufacturers can develop innovative fabrics that are eco-friendly, durable, and comfortable for swimwear. ## Related on Trend Hunter - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md)