# Stripping on Highways Sexy Levi's 501 Billboard By karl burkart | Published 2008-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sexy-billboard-takes-its-pants-off-for-levis References: [trendhunter](http://www.trendhunter.com/karlbach) Living in LA, the land of billboards, it's pretty rare to find a media buy that is so cool and attention-grabbing, that it could cause an accident. But this morning on my way to get coffee, I saw the brand new [Levi's](https://www.trendhunter.com/trends/number-that-changed-everything) billboard, and I literally couldn't take my eyes off of it. And neither could anyone else. The rubber-necking of the drivers on their morning commute caused a slow-down on La Cienega, as people tried to figure out how Levi's did it. Leave it to the marketing whiz kids at Levi's to come up with the ultimate in sexy billboards. I'm not talking about a billboard with a sexy image (that's so 2007). I'm talking about the billboard itself being sexy. In the tradition of both Andy Warhol's famous Sticky Fingers album cover for the [Rolling Stones](https://www.trendhunter.com/trends/rolling-loud-1) and the large-scale sculptures of Claes Oldenbeug, the Levi's billboard is taking off its tight-fitting jeans, while [giant (6' tall) buttons popp open](https://www.trendhunter.com/trends/3d-billboards) to reveal a Levi's red tag. If I were the billboard across the street, I'd be jealous. I examined it up close. It's actually made of printed vinyl that is stretched around a metal framework, magically replicating the texture and look off a real pair of 501's. This is definitely the largest waist size known to man. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 86% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Billboards:** Opportunity for brands to create attention-grabbing billboards that engage audiences through interactive elements. - **Urban Distractions:** Increasing demand for captivating outdoor advertisements that capture the attention of commuters and passersby. - **Replicating Real-life Objects:** Growing trend of creating large-scale replicas of everyday objects for artistic and promotional purposes. ### Industries Being Reshaped - **Advertising:** Innovative billboards present opportunities for advertisers to create unique and memorable brand experiences. - **Outdoor Media:** Demand for captivating outdoor advertisements opens up new avenues for outdoor media companies to offer unique advertising formats. - **Art and Design:** Artists and designers can explore the trend of creating large-scale replicas to create visually impactful installations and sculptures. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)