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# Commemorative Undead Whiskeys
The Sexton Single Malt Marks The Walking Dead's Final Season

By Laura McQuarrie | Published 2022-02-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sexton-single-malt
References: [prnewswire](https://www.prnewswire.com/news-releases/fire-dept-coffees-irish-whiskey-infused-coffee-makes-a-delicious-non-alcoholic-irish-coffee-for-st-paddys-day-301486914.html) & [thesexton](http://www.thesexton.com)

![Commemorative Undead Whiskeys](https://cdn.trendhunterstatic.com/thumbs/472/sexton-single-malt.jpeg)

The Official Whiskey of The Walking Dead is celebrating the show's final season with an exclusive bottle release, the Sexton [Single Malt](https://www.trendhunter.com/trends/american-single-malt). The whiskey can be found in a [black hexagonal bottle](https://www.trendhunter.com/trends/customized-whiskey) with a decaying silver label, and on it, fans will notice that the head of the walker has taken the place of the brand's trademark skeleton logo.

The post-apocalyptic whiskey packaging also includes other details that fans will appreciate, such as quotes from characters Daryl, Herschel, Rick and Michonne. The bottle is a celebration of life and it is only available in limited quantities. In terms of taste, the [triple-distilled whiskey](https://www.trendhunter.com/trends/the-quintessential-edition) is said to offer a well-balanced taste of rich, dried fruits and toasted oak notes.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 7% | Activity: 20% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Undead-themed Alcoholic Beverages:** Creating themed alcoholic beverages with unique packaging and limited edition releases could be a way to engage superfans and generate buzz around a particular show or franchise.
- **Cross-marketing Collaborations:** Teaming up with popular media franchises or brands to release exclusive products could be a way to tap into existing fan bases and expand customer reach.
- **Personalized Labels and Packaging:** Offering customized packaging and labeling, such as incorporating quotes or images from a show or movie, may appeal to consumers seeking unique and personalized products.

### Sectors Adopting This

- **Alcoholic Beverages:** Incorporating branding or packaging elements from popular media franchises or brands could be a way to differentiate and add value to traditional alcoholic beverage products.
- **Entertainment:** Partnering with alcohol brands to offer special editions or themed products could be a way to extend the reach and engagement of popular media franchises.
- **Personalized Products:** Providing customization options for packaging and labeling could be a way to offer unique and personalized products to consumers seeking novelty or collectibility.

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