# Using Shoes to Sell Cars Chevy Traverse Ad Exploits Compulsive Shoppers By thischick | Published 2008-10-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sexism-in-car-sales-the-way-to-a-womans-wallet-is-through-her-shoes References: [youtube](http://www.youtube.com/watch?v=K-PcJJ7zB2o) & [chevrolet](http://www.chevrolet.com/traverse/) Many people think that if a woman owns an SUV, it’s because she needs the room for something important--perhaps a boyfriend, a husband, children, or even the family dog. Maybe she needs lots of cargo space for work-related equipment or loads of camping gear. Not so, according to [Chevrolet](https://www.trendhunter.com/trends/2024-chevrolet-traverse-z71). Apparently the only use women have for a spacious SUV like the 2008 [Chevy](https://www.trendhunter.com/trends/lead-dream-chaser) Traverse is to frantically pack in massive amounts of [designer shoes](https://www.trendhunter.com/trends/make-your-way-campaign) during a footwear downpour. Is there no other way to sell a car to a woman? Perhaps there is a missing part to this commercial. The footage we haven’t seen probably shows this woman unbuckling her baby’s car seat and leaving him out on the side of the road so she can fit in more shoes. After all, she did scramble frantically to pack in shoes without checking their sizes. For all we know, she scrambled to stock up on a thousand left shoes without matching right shoes. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 23% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Gender Stereotyping in Advertising:** Opportunity to innovate in creating ads that reflect more diverse lifestyles and interests of target audiences. - **Creating Compelling Ad Narratives:** Opportunity to innovate in crafting creative ad narratives that drive emotional engagement and increase brand recall. - **Innovating in Automotive Advertising:** Opportunity to innovate in developing advertising strategies that showcase a car's features and benefits in more relatable and practical ways. ### Sectors Adopting This - **Automotive Industry:** Opportunity to innovate in developing more tailored advertising strategies that cater to the unique needs and interests of different customer segments. - **Fashion Industry:** Opportunity to innovate in exploring strategic partnerships with automotive brands to develop co-branded campaigns that appeal to shared customer interests. - **Marketing and Advertising Industry:** Opportunity to innovate in developing more inclusive campaigns that break down gender stereotypes and reflect diverse lifestyles and interests. ## Related on Trend Hunter - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Women-Centric Vehicle Designs](https://www.trendhunter.com/trends/buick-envision-1.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md)