<!-- canonical: https://www.trendhunter.com/trends/sex-is-no-accident -->
<!-- robots: noindex -->

# Amusing Animated Prophylactic PSAs
MTV's 'Sex is No Accident' Campaign Goes From Cartoon to Video

By Katherinev123 | Published 2011-12-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/sex-is-no-accident
References: [adweek](http://www.adweek.com/adfreak/mtv-extends-sex-no-accident-print-ads-video-137188) & [adsoftheworld](http://adsoftheworld.com/media/tv/mtv_sex_is_no_accident_waterski)

MTV's 'Sex is No Accident' [print campaign](http://www.trendhunter.com/trends/mtv-sexidents) was released earlier this year, and now it has turned into a series of funny animated videos.

The original print ads, created by [Grey Worldwide Germany](https://www.trendhunter.com/trends/spring-cocktail), was a series of multi-panel cartoons illustrating how sex is never an accident and because of that, you should always have time to use a condom. Now, those funny print cartoons have become amusing animated videos featuring characters like a water skiing stud and a hang-gliding babe finding themselves in accidental "sex" situations. For example, the video here shows a water skier losing control and accidentally bumping into the back of a bent-over woman. Visit [Adweek](https://www.trendhunter.com/trends/bic-easyrinse-razor) to see the other humorous 'Sex is No Accident' videos.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 98% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Key Themes Behind This Trend

- **Animated Psas:** Opportunity for creating engaging and entertaining public service announcements using animation.
- **Humorous Campaigns:** Chance to develop humorous advertising campaigns that deliver important messages.
- **Multi-platform Advertising:** Potential for extending advertising campaigns across multiple platforms, such as print and video.

### Where This Applies

- **Advertising:** Opportunity for ad agencies to create innovative and effective campaigns using animation and humor.
- **Sex Education:** Potential for creating engaging and informative sex education videos using animation.
- **Media and Entertainment:** Opportunity for media companies to develop entertaining and shareable content through animated PSAs and campaigns.

## Related on Trend Hunter

- [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md)
- [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md)
- [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md)
- [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md)
- [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md)
- [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md)
- [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)
- [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md)
- [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)
