# Sex In Their 80s Seniors Know How To Keep It Up By Bianca | Published 2007-08-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/sex-in-their-80s-seniors-know-how-to-keep-it-up References: [news.bbc](http://news.bbc.co.uk/2/hi/americas/6959977.stm) Who says seniors can't have fun in the sack? Most people can't handle the thought of their grandparents getting frisky in their old age, but for a growing number of 70-80-something adults, sex is still an integral part of their relationships. A survey of 3,005 Americans between 57 and 80 revealed a healthy appetite for getting physical. Those who weren't getting as much action attributed it to lack of a partner or health-related reasons, but not a lack of will. You better believe they still want it! [University of Chicago](https://www.trendhunter.com/trends/agewell-innovation-studio) professor, Edward Laumann said, "It turns out that healthy people are sexually active if they have a partner, and that this is an important part of the quality of life." From the [BBC](https://www.trendhunter.com/trends/beaver-water): "Sex with a partner in the last year was reported by: * 73% of those aged 57 to 64 * 53% of those aged 64 to 75 * 26% of those aged 75 to 85 "Of those who said they were sexually active, most said they were having sex at least two or three times a month. Half of the people surveyed up to age 75 said they had oral sex. About half of the men and a quarter of the women said they masturbated, regardless of whether they had a sexual partner." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Active Senior Sexuality:** There is a growing number of seniors who continue to engage in sexual activity, highlighting the importance of addressing the sexual needs of older adults. - **Partnerless Sexuality:** Seniors who are not sexually active primarily attribute it to not having a partner, indicating a potential market for platforms or services that connect older adults with sexual companions. - **Sexual Well-being for Seniors:** Recognizing the role of sexual activity in maintaining quality of life, there is an opportunity for products and services that promote sexual health and well-being among older adults. ### Who This Affects Most - **Senior Care:** The active senior sexuality trend underscores the need for care facilities and services that support the sexual needs and desires of older adults. - **Online Dating:** The partnerless sexuality trend presents an opportunity for online dating platforms to cater specifically to the senior demographic, providing a space for seniors to find companionship and sexual connections. - **Sexual Health and Wellness:** The focus on sexual well-being for seniors creates a market for products and services that address the unique sexual needs, concerns, and pleasures of older adults. ## Related on Trend Hunter - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Mid-Life Sex Festivals](https://www.trendhunter.com/trends/midlife-sex-festival.md) - [Elderly Cannabis Campaigns](https://www.trendhunter.com/trends/im-high-right-now-campaign.md) - [Senior Whisky Discounts](https://www.trendhunter.com/trends/senior-discount.md) - [STI Education Initiatives](https://www.trendhunter.com/trends/lovehoney-and-tbd.md) - [Boomer-Targeted Superfoods](https://www.trendhunter.com/trends/superfoods-for-over-50s.md) - [Age-Inclusive Board Games](https://www.trendhunter.com/trends/hasbro-5.md) - [Senior Cabaret Shows](https://www.trendhunter.com/trends/festival-of-chichester.md) - [Age-Specific Life Advice](https://www.trendhunter.com/trends/ageease.md)