# Sex in the Beverage Industry 16 Brands of Drinks Using Sex to Make You Thirsty By Alex Covert | Published 2007-08-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/sex-in-the-beverage-industry-16-brands-of-drinks References: [trendhunter](http://www.trendhunter.com/alexcove) Sex sells. This isn't new. And it's certainly not hard to figure out why. The [beverage industry](https://www.trendhunter.com/trends/wkd-x) is no exception. Here are 16 brands of drinks that use [beautiful women](https://www.trendhunter.com/trends/travis-kelce1) to help sell their liquid goodness. [Liquid Salvation Ultra Hydrating Water](http://www.liquidsalvation.com) [Liquid Ice](http://www.liquidiceenergydrink.com) [Energy 69](http://www.energy69.com) [C-Swiss Hemp Ice Tea](http://www.cool-beverage.com) [Pimp Juice](http://www.letitloose.com) [DareDevil Energy Drink](http://www.daredevilenergydrink.com) [Monster Energy](http://www.monsterenergy.com) [Who's Your Daddy Energy Drink](http://www.kingofenergy.com) [Sex Kola](http://www.sexkola.com) [XO Energy Drink](http://www.xoenergy.com) [Hooters Energy Drink](http://www.hootersenergydrink.com) [Xtazy Energy](http://www.xtazyenergy.com) [NOS Energy Drink](http://www.drinknos.com) [Fred](http://www.fredbrands.com) [ROX Energy Drink](http://www.roxamerica.com) [Red Rain Energy Drink](http://www.redrainenergy.ca) ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Sexualized Beverage Marketing:** Opportunities for disruptive innovation could lie in creating alternative beverage marketing tactics that do not rely on objectification and hypersexualization of women. - **Product Differentiation:** Disruptive innovation opportunities may arise for companies that focus on creating unique beverage characteristics or flavors, rather than relying solely on provocative marketing tactics. - **Healthy Beverage Alternatives:** Disruptive innovation opportunities may exist for companies that develop and market healthy beverage alternatives as a response to the increasing consumer demand for healthier lifestyle choices. ### Where This Applies - **Marketing and Advertising:** Marketing professionals should consider alternative marketing tactics that do not objectify or hypersexualize women, and provide effective messaging that resonates with diverse consumer audiences. - **Beverage Manufacturing:** Beverage manufacturers may need to prioritize product differentiation, quality, safety, and healthfulness to attract and retain consumers in an increasingly competitive marketplace. - **Health and Wellness:** Health professionals could focus on educating consumers on the importance of making healthier beverage choices, and support the development and promotion of healthier beverage alternatives. ## Related on Trend Hunter - [Cheeky Libido-Boosting Beverages](https://www.trendhunter.com/trends/drink-redacted.md) - [Performance-Boosting Energy Drinks](https://www.trendhunter.com/trends/functional-energy-drink.md) - [Male-Targeted Canned Cocktails](https://www.trendhunter.com/trends/get-hard-alcoholic-beverage.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md) - [High-ABV Iced Teas](https://www.trendhunter.com/trends/xpress-harder-iced-tea.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Better-for-You Energy Drinks](https://www.trendhunter.com/trends/lucky-beverage-lucky-fck.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Energy Drink-Branded Hard Teas](https://www.trendhunter.com/trends/nasty-beast.md)