# Sex in a Can XES Gender Based Mixer Drink By Alex Covert | Published 2007-08-05 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/sex-in-a-can-xes-gender-based-mixer-drink References: [bevnet](http://www.bevnet.com/reviews/xes/) XES Pour Femme is for the [women](https://www.trendhunter.com/trends/geneba-tequila) and XES Pour Homme is for the fellas. Each is supposed to be designed specifically for that gender. Both an [energy drink and an aphrodisiac](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages), XES by Superstar Beverages, is made to be a [drink mixer](https://www.trendhunter.com/trends/mixxers) - undoubtedly following in the successful shadow of Red Bull. Steeped in sexual marketing, notice that XES is SEX spelled backwards. **Implications** - Products specifically targeted to either sexes are more appealing than those trying to attract the general audience. Creating items that make the consumer feel like they are made personally for them establishes a deeper relationship with the company. In order to grow their brand, companies could integrate this design element into their products. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Gender-based Products:** Designing products specifically targeted to either sexes can enhance consumer appeal and establish a deeper relationship with the company. - **Personalized Marketing:** Creating items that make the consumer feel like they are made personally for them can improve brand growth. - **Sexual Marketing:** Steeping products in sexual marketing can attract attention and create a unique brand image. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can adopt gender-based marketing strategies to enhance product appeal and build stronger customer connections. - **Consumer Goods Industry:** The consumer goods industry can leverage personalized marketing to create a sense of exclusivity and deepen customer loyalty. - **Marketing and Advertising Industry:** The marketing and advertising industry can incorporate sexual marketing techniques to generate attention and differentiate brands from competitors. ## Related on Trend Hunter - [Cheeky Libido-Boosting Beverages](https://www.trendhunter.com/trends/drink-redacted.md) - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md) - [Enhanced RTD Beverage Flavors](https://www.trendhunter.com/trends/wkd-x.md) - [Cleverly Branded Energy Drinks](https://www.trendhunter.com/trends/playboy-energy-drink.md) - [RTD Canned Cocktails](https://www.trendhunter.com/trends/dos-equis.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Threesome Ready-to-Mix Cocktails](https://www.trendhunter.com/trends/readytomix-cocktails.md) - [Spicy Non-Alcoholic Elixirs](https://www.trendhunter.com/trends/livener-xs.md)