# Intimacy Product Subscription Services 'Maude' Offers Sex Essentials Direct-to-Consumer By Michael Hemsworth | Published 2017-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sex-essentials References: [betalist](https://betalist.com/startups/maude) & [getmaude](https://getmaude.com/) 'Maude' comes as the world's first unisex sex essentials subscription service that will provide subscribers with everything they need when it comes to intimacy. Boasting simplified packaging, 'Maude' ensures that subscribers are provided with products that are all made with quality ingredients and branded with a certain level of maturity. This will likely come as welcome news to those who find the branding and packaging for traditional [intimacy products](https://www.trendhunter.com/trends/hey-sweet-cheeks) to be somewhat garish and awkward to purchase from the store. The 'Maude' sex essentials subscription service helps to create an [inclusive experience](https://www.trendhunter.com/trends/lover-set), while also working to ensure that you always have the right products on hand when needed. The direct-to-consumer model helps to reinforce this and keep prices reasonable. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Sex Essential Subscription Services:** The rise of sex essential subscription services as a way to provide high quality, discreet intimacy products directly to consumers. - **Gender-neutral Intimacy Products:** The trend towards gender-neutral intimacy products that can be enjoyed by all, regardless of gender or sexual orientation. - **Discreet Intimacy Product Packaging:** The move towards simplified, mature packaging for intimacy products to avoid the garish and awkward packaging of traditional products. ### Sectors Adopting This - **Retail:** Opportunities for retailers to create discreet, gender-neutral sections for intimacy products and explore subscription service models. - **Health and Wellness:** The potential for health and wellness brands to expand into the intimacy space with natural, high-quality products. - **E-commerce:** Disruptive innovation opportunities for e-commerce platforms to create subscription models for a wider range of niche products, including intimacy products. ## Related on Trend Hunter - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Sensual Self-Care Essentials](https://www.trendhunter.com/trends/pleasing-4.md) - [Retail Sexual Wellness Expansions](https://www.trendhunter.com/trends/tabu.md) - [Accessible Intimacy Products](https://www.trendhunter.com/trends/intimacy-products.md) - [Slick Sustainable Vibrators](https://www.trendhunter.com/trends/sustainable-vibrator.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Sexual Wellness Product Launches](https://www.trendhunter.com/trends/head-south-radio.md) - [Comfort-Focused Lubricated Tampons](https://www.trendhunter.com/trends/marlow-1.md) - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md)