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# Sex-e-Bay
eBay Auctioners Use Sex to Sell Playstation 3

By Michael Marucci | Published 2006-11-23 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/sex-e-bay-ebay-auctioners-use-sex-to-sell-playstation-3
References: [fistofanangrygod](http://www.fistofanangrygod.com/######-bay-playstation-3/)

Each of the photos in this gallery are taken from actual auctions on [eBay](https://www.trendhunter.com/trends/nike-swoosh)!

Marketers have long known that sex sells (although one report this year suggested that **[sex doesn't sell](http://www.trendhunter.com/trends/study-sex-doesnt-sell)**). Now it seems that eBay auctioners are using sexy pictures to spice up their PS3 auctions. Last week, one of the first [**PS3s was sold on eBay for $15,000**](http://www.trendhunter.com/trends/technology-bidding-wars), so you wouldn't think that one would need to eroticize their auction.

Over at the Fist of an Angry God, they've suggested, "With all of the hype surrounding the launch of the PS3, it is no surprise that people are trying to capitalize on the phenomenon by selling their newly acquired machines."

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 89% | Activity: 54% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Sex Sells:** Opportunity to explore the use of sexy imagery to enhance product sales in various industries.
- **Capitalizing on Hype:** Potential for businesses to leverage the buzz around new product launches for higher profits.
- **Eroticizing Auctions:** Disruptive innovation opportunity to incorporate erotic elements in online auction listings for increased bids.

### Industries Being Reshaped

- **Marketing:** Potential for marketers to utilize the power of sex appeal in advertising campaigns.
- **Technology:** Opportunity for technology businesses to leverage hype and demand for new product releases.
- **E-commerce:** Innovation potential to explore the use of erotic visuals to increase sales in online auctions and marketplaces.

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