# Lingerie Bling The 'Sex and The City' Swarovski Bra Straps Will Help You Shine By Joanne Lam | Published 2010-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sex-and-the-city-swarovski-bra-straps References: [cocoperez](http://cocoperez.com/2010-07-22-wear-sex-on-your-shoulders) & [refinery29](http://www.refinery29.com/blingify-your-bra-straps-in-honor-of-sex-and-the-city.php) These 'Sex and the City' Swarovski bra straps will definitely turn heads. Taking advantage of the show's popularity, HBO has decided to come out with new 'Sex and the City' merchandise, including these twinkling lingerie accessories. Letting you shine at every layer, you won't have to worry about your bra showing with these 'Sex and the City' Swarovski bra straps. Incorporate these pieces into your outfit and sparkle at any outing! **Implications** - The 'Sex and The City' Swarovski bra straps come in four distinct varieties of blinged out undergarment securers. Personally, I would rock the sapphire bra straps because I feel Carrie Bradshaw and I have similar taste in clothing and I can totally see her wearing those. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Luxury Lingerie Accessories:** Creating blinged-out lingerie accessories, like Swarovski bra straps, offers an opportunity for luxury brands to tap into a niche market. - **'sex and the City' Merchandise:** Developing merchandise inspired by popular TV shows, such as 'Sex and the City', allows businesses to capitalize on the show's popularity and generate additional revenue streams. - **Sparkling Fashion Accessories:** Designing sparkling fashion accessories, like twinkling bra straps, presents an opportunity for fashion brands to add a touch of glamour to everyday outfits. ### Who This Affects Most - **Luxury Fashion:** The luxury fashion industry can explore the creation of blinged-out lingerie accessories, such as Swarovski bra straps, to offer high-end products to their customers. - **Entertainment Merchandise:** The entertainment merchandise industry can expand by developing merchandise inspired by popular TV shows, like 'Sex and the City', to cater to dedicated fans. - **Fashion Accessories:** The fashion accessories industry can innovate by designing sparkling accessories, such as twinkling bra straps, to bring a touch of glamour to various outfits. ## Related on Trend Hunter - [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Crystal-Studded Grocery Totes](https://www.trendhunter.com/trends/swarovski-and-erewhon.md) - [Sparkling Crystal Hangbags](https://www.trendhunter.com/trends/crystal-swipe.md) - [Limited-Edition Crystal Shoes](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski.md) - [Sci-Fi Series Jewelry Collabs](https://www.trendhunter.com/trends/pandora-x-stranger-things.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Chic Game Day Accessories](https://www.trendhunter.com/trends/rocknots-new-game-day-collection.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md)