# Sex And The Cell SJP In Jail In Covet Perfume Ads By Bianca | Published 2007-07-28 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/sex-and-the-cell-sjp-in-jail-in-covet-perfume-ads References: [trendhunter](http://www.trendhunter.com) It makes perfect scents that Sarah Jessica Parker is using the release of her new Sex and The City Movie to gain publicity for [her new perfume](https://www.trendhunter.com/trends/radical-essence), “Covet”, the second scent she's developed. The ads feature Parker in a [jail setting](https://www.trendhunter.com/trends/borntostandout-fall-2024). “It's a deliberate departure from the refined nature of LOveley, her first foray into fragrance. 'I know if we made it too seorus, people would make fun of it,'” Parker was reported as saying in a Globe and Mail article. The movie will be based on the hit TV show which is still so popular that re-runs still air and DVDs are bought and rented years after new episodes stopped. Fashionistas world-wide fell in love with Carrie Bradshaw's style, branding SJP as a real-life style icon as well. Taking her power to influence trends, SJP utilized the opportunity to launch Covet. SJP was interviewed by the Globe and Mail who caught up with her in New York. “Christian Lacroix created the dress for the ad and he showed up with some pals during the shoot. I honestly don't know how we got permission to do this, but we shut down the [Place Vendome in Paris](https://www.trendhunter.com/trends/luxury-home-fragrance) for two nights.” Now that smells like a trend setter! ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity Fragrances:** Opportunity for disruptive innovation in creating unique fragrances with celebrity endorsements. - **Marketing Stunts:** Opportunity for disruptive innovation in creating bold and attention-grabbing advertising campaigns. - **Influencer-driven Fashion:** Opportunity for disruptive innovation in creating fashion trends through celebrity endorsements and influencer marketing. ### Who This Affects Most - **Fragrance Industry:** Opportunity for disruptive innovation in the fragrance industry by partnering with celebrities to launch unique fragrances. - **Advertising Industry:** Opportunity for disruptive innovation in the advertising industry by creating bold and attention-grabbing campaigns with celebrity endorsements. - **Fashion Industry:** Opportunity for disruptive innovation in the fashion industry through celebrity collaborations and influencer-driven marketing campaigns. ## Related on Trend Hunter - [TV Series Fragrance Ranges](https://www.trendhunter.com/trends/scentbird-x-grosse-pointe-garden-society-collection.md) - [TV Drama Fragrances](https://www.trendhunter.com/trends/lottie-london-and-outer-banks.md) - [Book-Based Perfumes](https://www.trendhunter.com/trends/die-hot-with-a-vengeance.md) - [Songstress-Backed Fragrance Debuts](https://www.trendhunter.com/trends/mystic-canon.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Revitalized Brand Fragrances](https://www.trendhunter.com/trends/juicy-couture-4.md) - [60s Pop Culture Fragrances](https://www.trendhunter.com/trends/celine-zouzou-perfume.md) - [French Beauty-Focused Fragrances](https://www.trendhunter.com/trends/juicy-couture-just-moi.md) - [Streaming Series Fragrances](https://www.trendhunter.com/trends/emily-in-paris-fragrance.md)