# Fashionable Sewing Machines Singer & Supreme Collaborated on a Sewing Machine By Laura McQuarrie | Published 2022-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sewing-machine References: [prnewswire](https://www.prnewswire.com/news-releases/singer-and-supreme-partner-for-coolest-sewing-machine-ever-301704658.html)  [Supreme](https://www.trendhunter.com/trends/supreme-mac-and-cheese) is the brand behind in-demand items like branded red bricks, metro cards and boxing gloves and [its latest collaboration](https://www.trendhunter.com/trends/anti-social-social-club-2) with sewing machine brand [Singer](https://www.trendhunter.com/trends/singer-se9180) turns the machinery into a fashionable accessory itself. The Singer SP68 combines the reliable performance that the company is known for with the unmistakable style of Supreme. This all-red sewing machine boasts an LCD screen, a time-saving thread cutter button, a speed control option and 548 stitch applications with 300 individual stitch options for basic, stretch and decorative stitches, plus two lettering fonts. Singer, a 171-year-old company, is committed to reinventing its identity and making a place for itself in pop culture with its projects and collaborations like this one that appeal to a new generation of style-seekers, collectors and creators. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 47% | Activity: 47% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Fashionable Sewing Machines:** The collaboration between Singer and Supreme highlights the trend of incorporating fashion and style into traditionally utilitarian products. - **Lifestyle Brand Collaborations:** This collaboration between two seemingly unrelated brands highlights the trend of lifestyle brand collaborations and the opportunity for businesses in different industries to enter into mutually beneficial partnerships. - **Reinventing Heritage Brands:** Heritage brands like Singer are reinventing themselves through collaborations and projects that appeal to a new generation, representing an opportunity for businesses in traditional industries to modernize and reach new audiences. ### Industries Being Reshaped - **Fashion Industry:** The collaboration between Singer and Supreme demonstrates the opportunity for fashion brands to expand into new product categories and for product brands to incorporate fashion and style into traditionally utilitarian products. - **Consumer Electronics Industry:** The Singer SP68 sewing machine highlights the possibility for consumer electronics companies to enter into collaborations with artists and fashion brands, adding a designer touch to their products and allowing them to appeal to new audiences. - **Heritage Brands:** The reinvention of heritage brands like Singer through collaborations and projects represents an opportunity for businesses in traditional industries to modernize and reach new audiences, while still maintaining their legacy and expertise. ## Related on Trend Hunter - [App-Connected Sewing Machines](https://www.trendhunter.com/trends/singer-se9180.md) - [Advanced Home Sewing Machines](https://www.trendhunter.com/trends/sewing-machine1.md) - [Feature-Packed Sewing Machines](https://www.trendhunter.com/trends/c7290q.md) - [App-Connected Sewing Machines](https://www.trendhunter.com/trends/brother-se700.md) - [App-Connected Sewing Machines](https://www.trendhunter.com/trends/bernina-790-pro.md) - [Projecting Patterned Digital Lamps](https://www.trendhunter.com/trends/ditto-digital-lamp.md) - [Singer-Collab Bright Limited Mixers](https://www.trendhunter.com/trends/kitchenaid-3.md) - [App-Connected Embroidery Machines](https://www.trendhunter.com/trends/brother-skitch.md) - [Handheld Garment Repair Devices](https://www.trendhunter.com/trends/chameleon-mini.md)