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# Ambivalent Apology Notes
Cure-all Sew Dandee Cards Let Her Know You're Sort of Sorry

By Marissa Brassfield | Published 2010-02-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/sew-dandee-cards
References: [etsy](http://www.etsy.com/view_listing.php?listing_id=23933825) & [sewdandee.blogspot](http://www.sewdandee.blogspot.com/)

I love the ambivalent apology offered in these Sew Dandee cards. They proclaim simply, "I assume I f*cked up in some way, so I'm sorry." I mean, what more surefire way can you think of to have your beloved forgive you for your screw-up than a card like this? I'm for it.

These Sew Dandee cards need to be in everyone's drawer for that catch-all, cure-all remedy. They come in a [variety of colors](https://www.trendhunter.com/trends/affirmation-gel-pens), too--see the link on the left for more.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 64% | Activity: 60% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Ambivalent Apology Cards:** Creating and selling cards that offer ambivalent apologies can tap into the trend of expressing remorse in a humorous way.
- **Humorous Greeting Cards:** Designing and producing greeting cards with witty and sarcastic messages can cater to the trend of customers seeking humor in their personal relationships.
- **Emotionally Honest Communication:** Developing products or services that encourage open and honest communication, even when it involves admitting mistakes, can align with the trend of promoting authenticity in interpersonal relationships.

### Where This Applies

- **Greeting Card Industry:** The greeting card industry can explore the opportunity to incorporate ambivalent apology cards and attract customers seeking unconventional ways to express remorse.
- **Gift and Stationery Industry:** The gift and stationery industry can benefit from offering Sew Dandee cards as a unique and lighthearted option for customers looking to apologize with a touch of humor.
- **Relationship Counseling Services:** Relationship counseling services can leverage the trend of emotionally honest communication by incorporating ambivalent apology cards as a tool for facilitating difficult conversations and promoting understanding between partners.

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