# Stylish Craft Storefronts Sew Crafty in Houston is for Upscale DIYers By Jessica Marcel | Published 2009-10-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sew-crafty-in-houston References: [chron](http://www.chron.com/entertainment/photogallery/Seensters_Sew_Crafty_Grand_ReOpening.html) & [sewcraftyhouston](http://sewcraftyhouston.com/) The Sew Crafty store in Houston is the latest example of how [DIY is gaining ground](https://www.trendhunter.com/trends/diy-con). Stores like Build-a-Bear used to have a stigma attached to them (and were only acceptable when celebrating children’s birthdays), but now DIY is gaining in reputation. Sew Crafty in Houston offers [classes for everything from sewing](https://www.trendhunter.com/trends/nouvelle-danse) to painting. The store even had a class on [needle felting vampire bunnies](https://www.trendhunter.com/trends/bourdon-street-chippy). (We hope this was because it’s nearing Halloween, and is not a regular class offering.) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 49% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Upscale DIY:** There is a growing trend towards upscale DIY experiences that offer luxury and high-quality craft options. - **Creative Classes:** Craft stores are shifting towards offering a variety of creative classes that cater to diverse interests and skills. - **Themed DIY:** Incorporating themed DIY classes, like needle felting vampire bunnies, adds a unique and engaging element to attract customers. ### Industries Being Reshaped - **Craft Retail:** Craft retail industry can capitalize on the upscale DIY trend by offering high-end supplies, unique classes, and luxury crafting experiences. - **Creative Education:** The creative education industry can tap into the growing demand for creative classes and offer diverse learning experiences in various craft disciplines. - **Event Planning:** Event planning companies can leverage the trend of themed DIY classes to create memorable and engaging experiences for clients. ## Related on Trend Hunter - [Eco-Conscious Fabric Stores](https://www.trendhunter.com/trends/sew-inspired-fabrics.md) - [Playful Crochet Collections](https://www.trendhunter.com/trends/crochet-collection.md) - [Gen Z Crafting Events](https://www.trendhunter.com/trends/crafternoon.md) - [Family-Run Online Fabric Stores](https://www.trendhunter.com/trends/online-fabric-store.md) - [DIY Embroidery Ornaments](https://www.trendhunter.com/trends/diy-stitched-ornament-kits.md) - [Craft Starter Kits](https://www.trendhunter.com/trends/craft-starter-kit.md) - [In-Store Repair Workshops](https://www.trendhunter.com/trends/love-it-for-longer.md) - [Crafting Retailer Loyalty Apps](https://www.trendhunter.com/trends/hobbycraft-club-app.md) - [Felt-Made Novelty Shops](https://www.trendhunter.com/trends/bourdon-street-chippy.md)