# Smart Survival Kit Backpacks The SEVENTY2 Kit Features Everything Needed for Emergency Situations By Katherine Pendrill | Published 2016-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seventy2 References: [indiegogo](https://www.indiegogo.com/projects/the-seventy2-the-world-s-smartest-survival-kit-backpack) For those who like to be prepared for any situation that may arise, a Los Angeles-based group of entrepreneurs has designed a high-tech survival kit called the SEVENTY2 that can be used to tackle any survival situation. The SEVENTY2 is a survival kit that [doubles as a backpack](https://www.trendhunter.com/trends/coalax-lancer300) for maximum portability. Inside the bag are over 30 different tools that are expertly designed to help consumers navigate the first 72 hours of an emergency situation. Not only does the bag contain everything needed for survival, but the kit also comes with [color-coordinated infographics](https://www.trendhunter.com/trends/compleat-cutting-board-set) that help consumers handle hundreds of different situations. Ideal for everyone from mountain climbers to medical professionals, the SEVENTY2 survival kit is the best defense against emergency situations. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Emergency Preparedness Kits:** The market for high-tech survival equipment presents opportunities to develop new and innovative emergency-preparedness products. - **Multi-functional Gear:** Combining multiple tools into one product provides convenience and ease of use for consumers, creating opportunities for product design improvements. - **Infographics for Consumer Education:** Creating educational resources for consumers using visual aids like infographics can be a powerful tool for driving product engagement. ### Industries Being Reshaped - **Outdoor Gear:** The outdoor gear industry can leverage survival equipment technologies to develop new products that appeal to customers who enjoy outdoor activities. - **Emergency Services:** Emergency service providers could use high-tech survival equipment like the SEVENTY2 to improve their response to crisis situations, potentially leading to more lives saved. - **Consumer Education:** Developing educational materials, much like the color-coded infographics included with the SEVENTY2, can be valuable in creating engagement in the market of emergency preparedness. ## Related on Trend Hunter - [Prepackaged Survivalist Kits](https://www.trendhunter.com/trends/uncharted-supply-basecamp-30l-yeti-survival-system.md) - [Oversized Survivalist Kits](https://www.trendhunter.com/trends/basecamp-survival-kit.md) - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Bare Essentials Survivalist Kits](https://www.trendhunter.com/trends/vssl-essentials-survival-kits.md) - [All-in-One Vehicular Health Kits](https://www.trendhunter.com/trends/redi-the-roadie-firstaid-kit.md) - [Innovative Camping Multi-tools](https://www.trendhunter.com/trends/camping-multitools.md) - [Homeless Support Backpacks](https://www.trendhunter.com/trends/the-makeshift-traveler-backpack.md) - [Consummate Carry-On Backpacks](https://www.trendhunter.com/trends/international-travel-backpack.md) - [Solar Generator-Integrated Backpacks](https://www.trendhunter.com/trends/handsfree-2.md)