# Surfer PSAs 'Seventy-One Percent of Earth' Urges You to Protect the Ocean By Marissa Brassfield | Published 2009-04-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/seventy-one-percent-of-earth References: [chunnel](http://chunnel.tv/film-design/667/seventyone-percent-of-earth) & [nrdc.org](http://www.nrdc.org/) After seeing 'Seventy-One Percent of Earth' by Ari Marcopoulos, I think every environmental PSA from here on out should feature surfers prominently. The nine-minute film features Grant Twiggy Baker, Brian Conley, Greg Long, Rusty Long, Frank Solomon and Anthony Tashnick--all big-wave surfers for whom the [state of our oceans](https://www.trendhunter.com/trends/stop-shop-bags) isn't just an interest but a catalyst in their collective lifestyle and livelihood. 'Seventy-One Percent of Earth' is presented by the [Natural Resources Defense Council](https://www.trendhunter.com/trends/carb-alternatives), and while it should primarily be viewed for purposes of activism and education, there's also some pretty sick [big-wave surfing](https://www.trendhunter.com/trends/surf-condition) clips that bring it all home. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 22% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Environmental PSA:** Prominent surfers in environmental PSAs can help raise awareness and promote ocean conservation. - **Big-wave Surfing:** The intersection of big-wave surfing and ocean activism creates opportunities for promoting environmental sustainability. - **Activism and Education:** Using film as a medium for activism and education can be a powerful tool in addressing environmental concerns. ### Industries Being Reshaped - **Film and Entertainment:** Collaborating with surfers and environmental organizations to produce impactful films can drive audience engagement and promote social change. - **Outdoor Sports and Recreation:** Surfers can leverage their influence and imagery to inspire others to protect the ocean and support sustainable practices in outdoor sports. - **Nonprofit and Environmental Organizations:** Collaborating with surfers and athletes can help nonprofit and environmental organizations raise awareness, funding, and support for their causes. ## Related on Trend Hunter - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Global Surf Video Hubs](https://www.trendhunter.com/trends/swell-diary.md) - [Environmental Film Platforms](https://www.trendhunter.com/trends/patagonia-films.md) - [High-Performance Sunscreens](https://www.trendhunter.com/trends/freaks-of-nature-sunscreen.md) - [Groundbreaking Ocean Campaigns](https://www.trendhunter.com/trends/worlds-largest-ocean-dispute.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md) - [Surfing-Focused Books](https://www.trendhunter.com/trends/raymond-pettibon-1.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md)