# 1970's-Inspired Wine Labels Yiying Lu's Illustrations for Wal-Mart Subsidiary ASDA By Elsa Blaine | Published 2009-01-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/seventies-inspired-wine-labels-yiying-lu-illustrations-for-wal-mart-subsidu References: [thedieline](http://www.thedieline.com/blog/2008/12/yiying-lu-asda.html) ASDA, a subsidiary of Wal-Mart in the UK, will be selling an incredibly modern collection of [Californian Wines in bottles](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) designed by Yiying Lu. The set of four labels are perfectly suited for the red, white and [rose vintages](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy). Simple and colorful, the illustrations are of trees, birds and insects reflecting a seventies feel. I think the bottles are just gorgeous, they’d definitely catch my eye on the shelf and I would have to buy a few to display in my own bar. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Retro Wine Labels:** The trend towards 1970's-inspired wine labels offers an opportunity for wineries to differentiate and attract nostalgic consumers. - **Illustrated Wine Labels:** The use of illustrative designs on wine labels presents a disruptive innovation opportunity for designers and artists to collaborate with wineries. - **Minimalistic Label Designs:** The shift towards simple and colorful label designs provides a space for graphic designers to create visually striking wine labels that stand out in the market. ### Industries Being Reshaped - **Wine Industry:** Wineries can leverage the retro wine label trend to tap into a niche market segment and attract consumers looking for unique and nostalgic wine experiences. - **Design Industry:** The demand for illustrated wine labels creates opportunities for designers and artists to collaborate with wineries and create visually appealing and memorable label designs. - **Graphic Design Industry:** The trend towards minimalistic label designs opens up avenues for graphic designers to showcase their creativity by producing visually striking and modern wine labels. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Affordable Globally Sourced Wines](https://www.trendhunter.com/trends/asda-wine-atlas.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Artist-Painted Wine Labels](https://www.trendhunter.com/trends/barton-guestier.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md)