# Low-Impact Baby Goods Seventh Generation Creates Responsible Home and Personal Care Products By Bianca | Published 2012-03-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/seventh-generation References: [seventhgeneration](http://www.seventhgeneration.com) [Seventh Generation](https://www.trendhunter.com/trends/seventh-generation-beam): look or sound familiar? If so, that's because it's become a leading green lifestyle brand in North America, selling its products to retailers in the United States and Canada. Since it was launched in Burlington, Vermont in 1988, Seventh Generation has been working toward creating products that are gentle on humans and the environment. Transparency is a big part of their mission, as is educating their customers on all their ingredients, from product to packaging. The Seventh Generation product line includes household care products like [environmentally-friendly cleaners and detergents](https://www.trendhunter.com/trends/leaf-mineral), person care items ranging from organic cotton tampons to hand wash, and baby care products like gentle baby wipes and hypoallergenic diapers. "As a pioneer in corporate responsibility, we want our products to make a difference—from their development through to their production, purchase, use, and disposal," the Seventh Generation website explains. "We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain." **Contact Information** Seventh Generation [website](http://www.seventhgeneration.com/) Seventh Generation on [Facebook](http://www.facebook.com/SeventhGeneration) Seventh Generation on [Twitter](https://twitter.com/#!/SeventhGen) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Green Lifestyle Products:** Opportunity for creating environmentally-friendly household, personal care, and baby products that appeal to conscious consumers. - **Transparency in Product Ingredients:** Opportunity for brands to educate consumers on product ingredients, increasing trust and loyalty. - **Sustainable Supply Chain:** Opportunity for optimizing product development, production, and disposal to reduce environmental impact and increase sustainability. ### Industries Being Reshaped - **Home Care:** Opportunity for creating green cleaners and detergents that are gentle on humans and the environment. - **Personal Care:** Opportunity for developing personal care products with organic and eco-friendly ingredients. - **Baby Care:** Opportunity for producing gentle and hypoallergenic baby care products that are safe for both babies and the environment. ## Related on Trend Hunter - [Ultra-Thick Sustainable Baby Wipes](https://www.trendhunter.com/trends/99-waterbased.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Reusable Baby Care Product Lines](https://www.trendhunter.com/trends/goodnest.md) - [Environmentally Conscious Baby Diapers](https://www.trendhunter.com/trends/treefree-diapers1.md) - [Low-Cost Private Label Diapers](https://www.trendhunter.com/trends/proudly-baby-products.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Premium Baby Diapers](https://www.trendhunter.com/trends/hello-bello.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Philanthropic Diaper Partnerships](https://www.trendhunter.com/trends/healthybaby1.md)