# Clothesline Challenges The Seventh Generation 7-Day Challenge is for Sustainable Laundry By Tiana Reid | Published 2010-07-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/seventh-generation-7-day-challenge References: [earth911](http://earth911.com/news/2010/07/07/clothesline-drying-challenge-launched-but-are-you-allowed-to-participate/) & [seventhgeneration](http://www.seventhgeneration.com/laundry-revolution/challenge) If you want to save water, money and the planet, you can sign up for the Seventh Generation 7-Day Challenge on the laundry care company's website. This initiative asks you to [wash your laundry in cold water](https://www.trendhunter.com/trends/waste-no-space-campaign) and dry them by hanging them out on a clothesline. Live in the hub of city? Why not try a [drying rack](https://www.trendhunter.com/trends/spaceefficient-drying)? Seventh Generation is particularly apt for this project because its products are designed specifically to [get rid of stains and dirt](https://www.trendhunter.com/trends/dylon-detergent) in cold, rather than warm or hot, water. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 33% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Laundry:** Opportunity for laundry care companies to develop sustainable solutions and promote eco-friendly behavior among customers. - **Cold Water Washing:** Opportunity to market and develop laundry products that effectively clean clothes in cold water, reducing water and energy consumption. - **Clothesline Drying:** Opportunity for companies to innovate and develop more efficient and convenient clothesline and drying rack solutions for urban consumers. ### Who This Affects Most - **Laundry Care:** Laundry care companies can develop sustainable and eco-friendly products and market them to environmentally conscious consumers. - **Home Appliances:** Opportunity for home appliance manufacturers to innovate and develop more energy-efficient washing machines and dryers that promote sustainable laundry practices. - **Urban Living:** Opportunity for companies to develop convenient and space-saving solutions for urban consumers to practice sustainable laundry habits, such as compact and portable clotheslines and drying racks. ## Related on Trend Hunter - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Compact Laundry-Hanging Systems](https://www.trendhunter.com/trends/hangdrying-system.md) - [Climate-Friendly Laundry Initiatives](https://www.trendhunter.com/trends/samsung-and-coolblue.md) - [Sustainable Laundry Detergent Sheets](https://www.trendhunter.com/trends/sustainable-laundry-detergent-sheet.md) - [Plastic-Free Laundry Products](https://www.trendhunter.com/trends/oxi-laundry-booster.md) - [Free Standing Laundry Solutions](https://www.trendhunter.com/trends/eeva.md) - [Premium Sustainable Garment Care](https://www.trendhunter.com/trends/celsious.md) - [Next-Gen Laundry Capsules](https://www.trendhunter.com/trends/sustainable-laundry-capsule.md) - [Clothing Care Hotlines](https://www.trendhunter.com/trends/wardrobe-refresh-hotline.md)