# Starvation Awareness Shirts The Sevenly ‘Unite for Africa’ Campaign Targets Hunger By Jennifer Gosnell | Published 2013-07-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sevenly-unite-for-africa References: [sevenly.org](http://www.sevenly.org/africa) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=8ycaEmWL0PY) The thoughtfully designed Sevenly ‘Unite for Africa’ campaign shirt knocks it out of the park this week with its creative and colorful message. Sevenly’s weekly causes are an inspirational example of life-changing [social business](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army). With $7 donated from each of their shirts, 21 meals are provided to starving children in the Democratic Republic of the Congo (DRC). Their Unite for Africa shirt this week, coming in a variety of styles and colors for women, men and children, is formed into the shape of the continent of Africa itself for a memorable look. The campaign video asks its viewers whether they can even begin to imagine if they couldn’t remember the last time they had a meal. Their campaign shirts are limited edition, so get yours now to contribute and rock the look. **Contact Information** Sevenly [Website](http://www.sevenly.org/) Sevenly on [Twitter](https://twitter.com/sevenly) Sevenly on [Facebook](https://www.facebook.com/sevenly.org) Sevenly on [Instagram](http://instagram.com/sevenly) ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 30% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Social Business Campaigns:** The Sevenly 'Unite for Africa' campaign showcases the power of social business in addressing global hunger issues. - **Limited Edition Apparel for Charity:** The campaign's limited edition shirts offer a unique opportunity for individuals to contribute to the cause while showcasing their support. - **Creative Message Design:** The thoughtful and colorful design of the Unite for Africa shirt creates a memorable message that raises awareness for hunger in the Democratic Republic of the Congo (DRC). ### Who This Affects Most - **Apparel and Fashion:** The apparel industry can adopt the concept of limited edition charity shirts to raise funds and support various causes. - **Social Impact:** The social impact industry can explore new ways to use creative message design to raise awareness and funds for important causes. - **Global Humanitarian Aid:** The global humanitarian aid sector can leverage the power of social business campaigns to address hunger and other critical issues around the world. ## Related on Trend Hunter - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Charitable Wine Campaigns](https://www.trendhunter.com/trends/hunger-heroes.md) - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md) - [Socially Supportive Retailer Promotions](https://www.trendhunter.com/trends/wawa-buy-a-kids-meal-make-an-impact.md) - [World Hunger Day Events](https://www.trendhunter.com/trends/zimad-the-hunger-project.md)