# Size-Inclusive Celebrity Fashions Melissa McCarthy's Clothing Line with Seven7 Has Sizes 4 to 28 By Ady Floyd | Published 2015-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/seven7 References: [melissa-mccarthy-clothing-line-plus-size-segregation-seven7-hsn.html](http://melissa-mccarthy-clothing-line-plus-size-segregation-seven7-hsn.html) & [hsn](http://www.hsn.com/shop/melissa-mccarthy/13424) Melissa McCarthy partnered with Seven7 to unveil her new fashion line, which produces clothing for women from size four to size 28. This [Hollywood](https://www.trendhunter.com/trends/pride-house) celebrity is presenting a fashion line that aims to abolish the term plus-size and encourage women to simply embrace their bodies. Since Seven7 is known for its denim jeans, McCarthy was able to create a [comfortable and flattering pair of jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans) that women of every size will happily wear. Like these jeans, the entire clothing line is geared towards women of all sizes. The ultimate goal is to produce a [clothing line that is fashionable](https://www.trendhunter.com/trends/curve-by-the-shirt-company), comfortable and most importantly, that appeals to women in general -- not in categories. With body issues remaining a hot topic, it is vital for women to have role models who are committed to presenting a body-positive outlook -- such as Melissa McCarthy. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 31% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Size-inclusive Fashion:** Fashion brands can focus on expanding their clothing sizes to cater to all body types and sizes. - **Body-positive Marketing:** Companies can use body-positive messaging in their advertising to promote inclusivity and diversity. - **Celebrity Fashion Lines:** More celebrities can launch fashion lines that cater to all body types and sizes, promoting body positivity and inclusivity. ### Who This Affects Most - **Fashion:** Fashion brands can focus on creating inclusive clothing lines that cater to all sizes and body types, disrupting the traditional fashion industry and body standards. - **Advertising:** Companies can use body-positive messaging in their advertising to disrupt the traditional beauty standards promoted in the media industry. - **Entertainment:** Celebrities can use their platform to promote body positivity and inclusivity, disrupt traditional beauty standards, and encourage the fashion industry to be more inclusive. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Country Star-Collab Glamorous Denim](https://www.trendhunter.com/trends/joleans.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Mature Fashion-Forward Brands](https://www.trendhunter.com/trends/wit-and-wisdom.md) - [Adaptive Wheelchair-Compatible Apparel](https://www.trendhunter.com/trends/jcpenney.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md)