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# Immoral Artography
A Modern Take on the Seven Sins by Anne Smolders

By Jessica Marcel | Published 2009-11-01 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/seven-sins
References: [designspotter](http://www.designspotter.com/profile/Anne-S..html?PHPSESSID=h4e6j5fsmg8ud5o9cmaio3ahb2) & [annemaakt.nl](http://www.annemaakt.nl/index.php?page=zonde)

Dutch artist Anne Smolders has elegantly recreated the seven sins in her [photographic series](https://www.trendhunter.com/trends/still-life-1) of Modern Sinners. Each photograph focuses on one of the sins, with perfectly coifed models styled in paper and magazines.

The seven sins series is a modern take on lust, gluttony, greed, sloth, wrath, envy and pride. Take a look through the gallery and see if you can identify the photo that corresponds to each of the seven sins.

**Implications** - This Anne Smolders creation is particularly potent at a time like we're living now, an age of [political and economic unrest](https://www.trendhunter.com/trends/selkies-the-libertine-collection) and turmoil. This has led some politicians, members of the public, and celebrities to ratchet up their [beauty obsession](https://www.trendhunter.com/trends/divine-skintervention), avarice, and gluttony -- but thanks to artistic photographs and discussions like this, we are cognizant of this action.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 99% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Modern Sinners:** Incorporating modern themes into classic concepts like the seven sins in art can create new types of art that appeal to a younger generation.
- **Beauty and Obsession:** Artistic photographs and discussions about beauty and obsession can raise awareness about these issues and potentially lead to new products or solutions to address them.
- **Political and Economic Unease:** Art can provide a way to address and confront the difficult emotions and issues related to political and economic unrest and offer new perspectives and solutions.

### Sectors Adopting This

- **Art:** Incorporating modern themes into classic concepts like the seven sins in art can create new types of art that appeal to a younger generation.
- **Beauty and Fashion:** Artistic photographs and discussions about beauty and obsession can potentially inspire new fashion or beauty products, or even new marketing approaches for existing ones.
- **Mental Health:** Art can provide a way to address and confront difficult emotions and issues related to political and economic unrest, potentially inspiring new approaches to mental health and wellness.

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