# Fruity Supermarket Beers SEVEN BRO7HERS Unveils Two Fruit-Forward Beers for ALDI Customers By Kanesa D | Published 2023-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seven-bro7hers References: [retailtimes](https://retailtimes.co.uk/aldi-x-salfords-seven-bro7hers-launch-two-new-fruit-beers-in-supermarket-deal/) & [sevenbro7hers](https://www.sevenbro7hers.com/)  [SEVEN BRO7HERS BREWING CO.](https://www.trendhunter.com/trends/citrus-sea-ipa) will introduce two fruit beers to [ALDI](https://www.trendhunter.com/trends/fierce-friends-beer) locations this summer, helping kick off the sunshine-filled festivities. Beginning in early April, the brewery's 'Watermelon Wheat Beer' and 'Passion Fruit Pale' will be available across the UK. The 'Watermelon Wheat Beer' comes in at 4.5% ABV, while its Passion Fruit counterpart offers a stronger percentage, sitting at 5% ABV. Both cans are vegan, allowing a broader audience of consumers to enjoy their delicious taste. This latest deal has been a fantastic opportunity for SEVEN BRO7HERS to collaborate with a major retailer, we have taken two of our most popular, award-winning beers, and adapted the recipe to make something unique for ALDI customers – working together to ensure we craft delicious beers that tap into their consumer price point," said Keith McAvoy, co-founder of [SEVEN BRO7THERS](https://www.trendhunter.com/trends/af-pale-ale). Image Credit: SEVEN BRO7HERS ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 16% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruity Beers:** Fruit-forward beers continue to emerge as a trend for summer beer selections. - **Vegan Alcohol:** As consumers become more health-conscious, vegan beer is an innovation to consider for alcohol companies. - **Collaborative Products:** Collaborating with major retailers to create unique products for consumers is a potential disruptive innovation in the beer industry. ### Who This Affects Most - **Alcohol:** The beer industry is continuously seeking innovative ways to introduce new products to consumers. - **Retail:** Collaborations with major retailers offer new opportunities for beer companies to tap into a broader consumer base. - **Food & Beverage:** Vegan and fruit-forward beer options present an opportunity for companies in the food and beverage industry to expand their offerings. ## Related on Trend Hunter - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Festival Season Beer Ranges](https://www.trendhunter.com/trends/fierce-friends-beer.md) - [Summery Seaside-Inspired Beers](https://www.trendhunter.com/trends/citrus-sea-ipa.md) - [Summertime Scottish Beer Ranges](https://www.trendhunter.com/trends/summer-beer-range.md) - [Mature Refreshment Product Ranges](https://www.trendhunter.com/trends/summer-adult-beverages.md) - [Hoppy Alcohol-Free Ales](https://www.trendhunter.com/trends/af-pale-ale.md) - [Fruity Wheat Beer Collections](https://www.trendhunter.com/trends/wheat-beer-collection.md) - [Dessert-Like Low-ABV Ciders](https://www.trendhunter.com/trends/brothers-cider-flavors.md) - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md)