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# Bubbly Celebration Beers
The SEVEN BRO7HERS Bubble House Brut IPA is for Celebrations

By Laura McQuarrie | Published 2021-01-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/seven-bro7hers-brut-ipa
References: [clarityy](https://www.clarityy.com/posts/seven-bro7hers-launches-two-new-vegan-beers-ahead-of-veganuary) & [sevenbro7hers](https://www.sevenbro7hers.com/)

SEVEN BRO7HERS is kicking off the arrival of a fresh new year with a few new products, including the Bubble House brut IPA. When it comes to enjoying alcohol to celebrate major events and life milestones, bubbly beverages like champagne are often chosen first. The fresh and dry brut IPA was created as a celebration pint for those who love beer.

As an IPA, the beer's hoppy flavors are complemented by the flavors of white grape and tropical fruit. As CEO Keith McAvoy from [SEVEN BRO7HERS BREWING CO](https://www.trendhunter.com/trends/beer-duo), says: “Everything about this beer tastes like letting your hair down and having fun in your bubble – we really wanted to finish the year with a celebration pint.”

Notably, the beer is vegan, so it's not just fit for celebrations but also Veganuary too.

Image Credit: SEVEN BRO7HERS BREWING CO

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 9% | Activity: 17% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Brut Ipas for Celebrations:** There is an opportunity for breweries to create more brut IPAs specifically marketed as celebration beers.
- **Vegan Alcoholic Beverages:** There is an opportunity for more breweries and alcohol brands to create vegan options that appeal to a wider audience.
- **Innovative Beer Flavor Combinations:** There is an opportunity for breweries to experiment with unique and unexpected flavor combinations to create new and exciting beers.

### Industries Being Reshaped

- **Brewery Industry:** Breweries can capitalize on the growing trend of celebratory beers by creating special, limited edition brews that cater to specific occasions.
- **Vegan Food and Beverage Industry:** The increasing demand for vegan alcohol presents an opportunity for alcoholic beverage brands to create more vegan options and tap into this growing market.
- **Alcoholic Beverage Industry:** More alcoholic beverage companies can experiment with unconventional flavor combinations to create unique and exciting products that stand out in a crowded market.

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