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# Brush-On Protective Powders
Supergoop!'s Sweat-Resistant Setting Powder Offers UV Protection

By Laura McQuarrie | Published 2017-09-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/setting-powder
References: [supergoop](http://www.supergoop.com/shop/mineral-setting-powder/)

Supergoop! makes a range of innovative sun care products that come in mousses, [mists and SPF cheek tints](https://www.trendhunter.com/trends/flush-protect-spf-45), but it is now expanding its range with yet another noteworthy addition—the 100% Mineral Invincible Setting Powder SPF 45.

The protective setting powder product for setting one's makeup boasts a [sweat-resistant formula](https://www.trendhunter.com/trends/getset-blur-set-matte), as well as the ability to reduce shine and offer both UV and environmental protection. Unlike most [setting powder products](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder) that are sold in jars that require consumers to have their own brushes or another means of application, the 100% Mineral Invincible Setting Powder SPF 45 comes in a refillable tube that is instantly ready to be brushed onto the face. For ease of use, the packaging design notes where the base should be positioned to "Tilt & Tap," "Apply" and "Close."

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 19% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Mineral-based Sun Protection Products:** Developing mineral based sun protection products with functional features could give brands a competitive edge in the market.
- **Innovative Personal Care Packaging:** Creating convenient and mess-free packaging for personal care products, such as this new portable setting powder, can provide disruptive innovation opportunities and attract customers.
- **Multi-functional Beauty Products:** Expanding the functionality of beauty products can create unique selling propositions and meet consumer needs in the personal care market.

### Sectors Adopting This

- **Beauty and Personal Care:** Companies in the beauty and personal care industry can explore the trend of developing multi-functional, mineral-based sun protection products and packaging innovations.
- **Packaging and Design:** Brands in the packaging and design industry should consider creating new convenient and portable packaging for personal care and beauty products.
- **Outdoor and Active Wear:** Companies in the outdoor and active wear industry can explore the trend of developing multi-functional, sport-specific sun protection products, such as sweat-resistant powders for athletes.

## Related on Trend Hunter

- [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md)
- [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md)
- [Makeup-Friendly SPF Mists](https://www.trendhunter.com/trends/spf-reapplication-mist.md)
- [Mineral SPF Primers](https://www.trendhunter.com/trends/mineral-unseen-sunscreen.md)
- [Sheer Mineral Sunscreen Sticks](https://www.trendhunter.com/trends/mineral-sheer-stick-spf-30.md)
- [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md)
- [Protective Powder Blushes](https://www.trendhunter.com/trends/flush-protect-spf-45.md)
- [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md)
- [Hybrid SPF Skin Tints](https://www.trendhunter.com/trends/protectint-spf-50.md)