# Carbon Footprint-Balancing Services The 'setoff' Service Helps Companies Go Carbon Neutral By Michael Hemsworth | Published 2019-09-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/setoff-service References: [betalist](https://betalist.com/startups/setoff?utm_campaign=startup-67923&utm_medium=atom&utm_source=newsfeed) & [setoff.co](https://www.setoff.co/?ref=betalist) The 'setoff' service is a sustainability-focused solution for businesses that will help them to go green and offset their carbon footprint. The service works by first taking all aspects of [business operations](https://www.trendhunter.com/trends/wildsight) into account and calculating the company's carbon footprint to see just where impact is sitting. Businesses can then purchase [carbon credits](https://www.trendhunter.com/trends/carbonscribe) that can be used for supporting an array of projects that are focused on helping to combat the effects of everyday activities on the environment. The 'setoff' service is an effective solution for businesses looking to offset their carbon footprint to go carbon neutral, but goes one step further by providing suggestions for how to reduce their footprint for the next fiscal year. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Carbon Credit Purchasing:** Businesses are realizing the benefits of purchasing carbon credits to offset their carbon footprint and support environmental projects. - **Carbon Footprint Calculation:** Services that help businesses calculate their carbon footprint provide an opportunity for innovative software solutions and integration with existing business systems. - **Sustainability-focused Services:** The rise in demand for services like 'setoff' highlights an opportunity for companies to offer sustainability-focused solutions to businesses in need. ### Sectors Adopting This - **Environmental Consulting:** Companies offering carbon footprint calculation and offsetting services alongside consulting on sustainable practices can stand out in the competitive environmental consulting industry. - **Renewable Energy:** Renewable energy companies can offer carbon credits as a part of their services, providing an additional revenue stream for their business and increasing their impact on the industry. - **Supply Chain Management:** Companies offering supply chain management services can integrate carbon footprint calculation and offsetting services into their offerings, providing a competitive edge to attract environmentally-conscious clients. ## Related on Trend Hunter - [Trackable Web Emissions](https://www.trendhunter.com/trends/carbon-status.md) - [Carbon Offsetting Airline Schemes](https://www.trendhunter.com/trends/etihad-airways.md) - [Ecosystem Restoration Platforms](https://www.trendhunter.com/trends/green-wedge.md) - [Subscription-Based Climate Action Platforms](https://www.trendhunter.com/trends/climate-action-platform.md) - [Carbon Footprint Trackers](https://www.trendhunter.com/trends/carbongauge.md) - [Cost-Effective Carbon Calculators](https://www.trendhunter.com/trends/ship-green.md) - [Carbon-Neutral Ecommerce Purchases](https://www.trendhunter.com/trends/carbonneutral-ecommerce.md) - [Tokenized Carbon Credit Systems](https://www.trendhunter.com/trends/carbon-credit-system.md) - [Greenhouse Gas-Reducing Video Tools](https://www.trendhunter.com/trends/creative-optimizer.md)