# Premium Pure Diamond Acquisitions Louis Vuitton Recently Acquired the Extremely Pure Sethunya By Amy Duong | Published 2020-11-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/sethunya References: [hypebeast](https://hypebeast.com/2020/11/louis-vuitton-sethunya-diamond-549-carat) & [us.graff](https://us.graff.com/us-en/home/) French luxury fashion house [Louis Vuitton](https://www.trendhunter.com/trends/pure-v) recently announced its premium acquisition of the 'Sethunya.' The Sethunya is a heavyweight 549-carat diamond that was discovered in Botswana's Karowe mine. The word "Sethunya" translates to "flower" in Setswana and references the house's monogram as well. The white body is extremely pure and makes it ideal to be cut into polished stones and the house has plans to do so. It is partnering with artisans from HB Antwerp to create bespoke cuttings made-to-order for clients. The raw shape estimates the stone to be between 1-2 billion years old. HB Antwerp and Lucara Diamond Corp. both aim to take a transparent route to embody strong ethics throughout the sourcing process. Image Credit: Louis Vuitton ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 41% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Diamond Acquisition:** Louis Vuitton's recent acquisition of Sethunya highlights a trend of luxury brands investing in rare diamonds for bespoke jewelry collections. - **Bespoke Diamond Cutting:** Partnering with HB Antwerp to create bespoke diamond cuttings demonstrates an opportunity for innovative and customized diamond jewelry. - **Ethical Diamond Sourcing:** Transparency in diamond sourcing, as exemplified by Lucara Diamond Corp and HB Antwerp, is a growing trend within the luxury fashion industry. ### Where This Applies - **Luxury Fashion:** High-end fashion brands like Louis Vuitton are investing in premium diamond acquisitions as a way to offer exclusive diamond jewelry. - **Diamond Cutting and Polishing:** HB Antwerp's partnership with Louis Vuitton for bespoke diamond cuttings exemplifies a trend towards personalized and exclusive diamond jewelry. - **Diamond Mining:** Transparency in the diamond sourcing process, as modeled by Lucara Diamond Corporation, displays the potential for ethical diamond mining and sourcing standards in the industry. ## Related on Trend Hunter - [High-End Jewelry Collections](https://www.trendhunter.com/trends/pure-v.md) - [South Korean Diamond Capsules](https://www.trendhunter.com/trends/lotte-world-tower.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md) - [Prestigious Holiday Surprises](https://www.trendhunter.com/trends/prestigious-holiday-surprises.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Elegantly Minimalist Luxe Jewelry](https://www.trendhunter.com/trends/le-damier-fine-jewelry.md) - [Stylish Synthetically Produced Diamonds](https://www.trendhunter.com/trends/synthetically-produced-diamonds.md) - [Adventure-Inspired Jewelry Collections](https://www.trendhunter.com/trends/high-jewelry-collection1.md) - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md)