# LEGO-Like Cannabis Packaging Seth Rogen’s Cannabis Brand Houseplant Debuts Colorful Packaging By Kalin Ned | Published 2022-05-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/seth-rogens-cannabis-brand-houseplant References: [dezeen](https://www.dezeen.com/2022/04/18/seth-rogen-cannabis-brand-houseplant-lego-packaging/) & [houseplant](https://www.houseplant.com/) Fans of buddy comedy films may know about Seth Rogen’s cannabis brand Houseplant. Recently, the Canadian company enlisted design studio MA-MA and Pràctica for a rebranding project. The result is extremely playful and quite colorful. Houseplant has been known to boast some playful business ideas in the industry. MA-MA and Pràctica amp up the attention-grabbing quality of the packaging. Houseplant's new packaging is essentially a line of cube-shaped containers that are offered in three colors—neon orange, bright green, and soft pink. The containers are reminiscent of [LEGO](https://www.trendhunter.com/trends/happy-plants) blocks and, additionally, they are fully stackable. This allows for good storage capabilities. The rebrand of Seth Rogen’s cannabis brand Houseplant doesn't extend only to the packaging but also includes a custom typeface and "modernist line illustrations." Image Credit: MA-MA and Pràctica ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 88% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Playful Packaging Design:** There is an opportunity for businesses to invest in bold and colorful packaging design that can capture attention and stand out on crowded shelves. - **Stackable Product Packaging:** Businesses can invest in stackable packaging design to offer consumers more convenience and better storage capabilities - ultimately leading to increased customer satisfaction and loyalty. - **Celebrity-endorsed Cannabis Products:** As cannabis legalization continues to spread across the globe, there may be an opportunity for businesses to collaborate with celebrities and influencers to create high-quality, branded cannabis products that appeal to a wider audience. ### Where This Applies - **Cannabis:** There is an opportunity for cannabis brands to stand out and capture the attention of consumers through creative packaging design and collaborations with celebrities and influencers. - **Design and Advertising:** Businesses in the design and advertising industries have the opportunity to work with cannabis brands to create custom packaging and branding that sets their products apart from competitors. - **Retail:** Retailers can benefit from the trend of playful packaging and stackable design by offering these unique products to consumers and creating more convenient and attractive packaging options in their stores. ## Related on Trend Hunter - [Actor-Backed Cannabis Drinks](https://www.trendhunter.com/trends/thcinfused-sparkling-waters.md) - [Elevated Cannabis Homeware](https://www.trendhunter.com/trends/kith-2.md) - [Exclusive Celebrity-Backed Ashtrays](https://www.trendhunter.com/trends/gloopy-ashtray-1.md) - [Collaboration Cannabis Paraphernalia](https://www.trendhunter.com/trends/houseplant-products.md) - [Celebrity-Designed Textured Candles](https://www.trendhunter.com/trends/houseplant.md) - [Two-Piece Snacking Sets](https://www.trendhunter.com/trends/snack-set-1.md) - [THC-Infused Sparkling Waters](https://www.trendhunter.com/trends/houseplant-sparkling-water.md) - [Decorative Cannabis Storage Solutions](https://www.trendhunter.com/trends/cannabis-storage-solutions.md) - [Collaboration Coffee Capsule Collections](https://www.trendhunter.com/trends/houseplant-coffee-by-cometeer.md)