# Intricately-Painted Foot Ads The Sete Leguas Boots Campaign Wants to Protect Toes By Luisa Amanda Gomes | Published 2010-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sete-leguas-boots References: [advertlover](http://advertlover.com/node/6207) & [adsoftheworld](http://adsoftheworld.com/media/outdoor/sete_leguas_boots_fish) The Sete Leguas [Boot ad campaign](https://www.trendhunter.com/trends/red-wing-made-the-hard-way) was created by advertising agency Talent. This clever ad campaign that they've conjured up certainly has me more worried about my feet than I've ever been before! The ad depicts feet as sweet little old ladies, happy tropical fish and unsuspecting cities through [elaborate foot paint](https://www.trendhunter.com/trends/esenes-worldwide-frog-clogs). The potential enemies like bricks, saws and cleavers are then portrayed as muggers, fat cats and ravenous sea creatures. The tagline reads, “Feet have a lot of enemies. Protect yourself.” And just like that, I’m starting to reconsider my [flip-flop collection](https://www.trendhunter.com/trends/try-every-thing-campaign). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 66% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Elaborate Foot Paint Ads:** Opportunity for disruptive innovation in the advertising industry by creating intricate foot paint ads that capture attention and convey a compelling message. - **Feet Protection Campaigns:** Opportunity for disruptive innovation in the footwear industry by launching campaigns that highlight the importance of protecting feet from potential dangers. - **Novelty Footwear Advertisements:** Opportunity for disruptive innovation in the fashion industry by designing unique and attention-grabbing footwear advertisements that stand out from the competition. ### Who This Affects Most - **Advertising:** Opportunity for disruptive innovation in the advertising industry by creating elaborate foot paint ads that capture attention and convey a compelling message. - **Footwear:** Opportunity for disruptive innovation in the footwear industry by launching campaigns that highlight the importance of protecting feet from potential dangers. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by designing unique and attention-grabbing footwear advertisements that stand out from the competition. ## Related on Trend Hunter - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Global Tasmanian Footwear Campaigns](https://www.trendhunter.com/trends/well-worn-campaign.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Outdoor Adventure-Inspired Footwear Campaigns](https://www.trendhunter.com/trends/the-path-we-walk.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)