# Dancing in Tubes "The Set" Club in Miami Beach By Going Like Sixty | Published 2008-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/set-in-miami-beach References: [redsquarephoto.blogspot](http://redsquarephoto.blogspot.com/2007/11/party-set.html) Miami Beach is certainly one of the world's most famous nightclub cities. Here's a glance inside one of the hippest, most exclusive [nightclubs on the Beach](https://www.trendhunter.com/trends/starchild-rooftop). **The Set** is from the Opium Group of developers. Of course all the Diddy's have been there along with a [Hilton](https://www.trendhunter.com/trends/the-devils-martini) and a Spears. Photographer Corey Weiner provided the run down. Club-goers dance inside the tubes so the crowd will notice but pretend not to notice. The [large vodka bottles](https://www.trendhunter.com/trends/barsys-speakeasy) sell for $1,500 a pop in case you're interested. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Immersive Clubbing Experience:** Creating nightclubs with unique features, such as dancing inside tubes, offers a disruptive opportunity to enhance the clubbing experience and attract a new audience. - **Celebrity-endorsed Nightlife:** Promoting nightclubs visited by celebrities like Diddy, Hilton, and Spears creates a disruptive opportunity to capitalize on the influence of celebrity culture and attract a larger customer base. - **Luxury Bottle Service:** Introducing high-priced vodka bottles, such as those selling for $1,500 each, creates a disruptive opportunity to cater to the desire for luxury experiences and increase revenue in the nightclub industry. ### Where This Applies - **Hospitality and Entertainment:** Innovations in nightclub experiences and celebrity endorsements present disruptive opportunities for growth and differentiation within the hospitality and entertainment industry. - **Alcoholic Beverage Industry:** Offering luxury bottle service and premium-priced vodka bottles presents a disruptive opportunity to tap into the high-end segment of the alcoholic beverage industry. - **Event Planning and Marketing:** Developing immersive clubbing experiences and leveraging celebrity visits presents disruptive opportunities for event planning and marketing professionals to create unique and memorable nightlife events. ## Related on Trend Hunter - [Subterranean Social Spaces](https://www.trendhunter.com/trends/william-vale-hotel.md) - [City-Honoring Vodka Spirits](https://www.trendhunter.com/trends/cityhonoring-vodka-spirit.md) - [DJ-Collaborative Acoustic Nightclubs](https://www.trendhunter.com/trends/klymax.md) - [Safe Inclusive Nightclubs](https://www.trendhunter.com/trends/inclusive-nightclub.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Celestial-Inspired Club Celebrations](https://www.trendhunter.com/trends/levels-nightclub.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Beachside NFT Restaurants](https://www.trendhunter.com/trends/nft-restaurants.md) - [Nightclub Building Block Sets](https://www.trendhunter.com/trends/lego-icons-jazz-club.md)