# Animated Brew Branding Sesto Senso Coffee Packaging Serves You Flavor with Personality By Amelia Roblin | Published 2011-02-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/sesto-senso-coffee-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/02/sesto-senso-coffee.html) & [qgraphics.ru](http://www.qgraphics.ru/portfolio/brands/sestosenso/) Even this Russian brand of bean brew knows that the [best espresso comes from Italy](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles), and the Sesto Senso Coffee packaging embraces this fact with a host of convincing characters. Seven flavors of [Easy Serving Espresso (ESE)](https://www.trendhunter.com/trends/flavored-kcups) have been given a face and name, as seven distinctive Italian waiters and waitresses promote a range of enticing full-bodied brews. Sesto Senso Coffee packaging attempts to bring authenticity to [pre-made coffee concoctions](https://www.trendhunter.com/trends/solo-coffee-readytogo-espresso) and succeeds with this personable approach through endorsement by engaging cartoons. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Authentic Branding:** Embracing personable approaches in packaging can help brands establish authenticity and connect with consumers. - **Character-based Marketing:** Utilizing engaging cartoons and characters in packaging can create a unique and memorable brand experience. - **Localized Endorsements:** Promoting specific regions or cultures through packaging can resonate with consumers and enhance brand credibility. ### Industries Being Reshaped - **Beverage Packaging:** The beverage packaging industry can explore character-driven designs to make products more appealing and memorable to customers. - **Food and Beverage:** In the food and beverage industry, incorporating localized endorsements can help brands establish a sense of authenticity and attract consumers. - **Marketing and Advertising:** Marketing and advertising agencies can leverage character-based marketing strategies in packaging to create unique brand experiences for their clients. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Italy-Inspired Coffee Pods](https://www.trendhunter.com/trends/italian-inspiration-range.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md)