# Texture-Improving Salt Sprays Schwarzkopf's Session Label The Salt is Ideal for Beach Waves By Kalin Ned | Published 2022-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/session-label-the-salt References: [schwarzkopf-professional](https://www.schwarzkopf-professional.com/nz/en/styling/session-label/the-salt.html) Session Label The [Salt](https://www.trendhunter.com/trends/teksalt) is an offering by well-known haircare and styling brand [Schwarzkopf](https://www.trendhunter.com/trends/bonding-oils). Part of a series known as 'Session Label,' The Salt is a salt spray that works to "create a [textured finish](https://www.trendhunter.com/trends/textureid-collection) with natural hair movement, definition, and body without being weighted down." In other words, this formulation will certainly help individuals achieve that care-free beach wave hairdo. Schwarzkopf's Session Label The Salt is an exclusively professional hair product, which means consumers can only find it in salons. Luckily, Schwarzkopf notes which salons are utilizing this particular product on its website. The brand also offers a number of styling pro tips on how to use The Salt. The product, like others that are part of the Sessional Label, is offered in slick, elegant packaging. Image Credit: Schwarzkopf ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 47% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Texture-improving Salt Sprays:** The increasing popularity of salt sprays, like Schwarzkopf's Session Label The Salt, offers a disruptive innovation opportunity for haircare and styling brands to develop more effective and customizable texture-enhancing products. - **Professional-only Hair Products:** The exclusivity of Schwarzkopf's Session Label The Salt as a professional-only hair product presents a trend for high-end haircare brands to offer salon-only products for added customer appeal. - **Branded Product Tips:** The offering of styling pro tips by Schwarzkopf on how to use Session Label The Salt is a trend for haircare brands to provide informative content as part of their marketing strategies to further engage consumers. ### Sectors Adopting This - **Haircare:** Schwarzkopf's Session Label The Salt sets a trend for haircare brands to offer texture-improving salt sprays, promoting natural hair movement and body. - **Styling:** Schwarzkopf's Session Label The Salt and other professional-only hair products offer disruptive innovation opportunities for the styling industry to develop more specialized and exclusive salon products. - **Packaging:** The sleek and elegant packaging of Schwarzkopf's Session Label The Salt creates a trend among beauty brands to invest in high-quality packaging that aligns with their brand identity and values. ## Related on Trend Hunter - [Sea Salt-infused Hairsprays](https://www.trendhunter.com/trends/sea-salt-sprays.md) - [Weightless Texture Sprays](https://www.trendhunter.com/trends/texture-volume-spray.md) - [Salt-Free Wave Sprays](https://www.trendhunter.com/trends/ouai-wave-spray.md) - [Resort-Ready Beach Hairsprays](https://www.trendhunter.com/trends/beach-hairspray.md) - [Heat-Defying Hair Sprays](https://www.trendhunter.com/trends/saltair-heat-protectant-spray.md) - [Scalp-Caring Styling Foams](https://www.trendhunter.com/trends/sea-salt-foam.md) - [Award-Winning Hair Sprays](https://www.trendhunter.com/trends/texture-spray.md) - [Lightweight Volumizing Sprays](https://www.trendhunter.com/trends/02-texturizer-spray.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md)