# Affordable Cartoon-Themed Glasses The SESAME STREET x PAIR EYEWEAR Collection Helps Kids in Need By Grace Mahas | Published 2021-02-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sesame-street-x-pair-eyewear References: [paireyewear](https://paireyewear.com/?gs) PAIR Eyewear, the popular glasses brand, recently joined forces with [iconic kid's television show Sesame Street](https://www.trendhunter.com/trends/kith-x-sesame-street-collection) to launch the new [SESAME STREET x PAIR EYEWEAR collection](https://www.trendhunter.com/trends/reebok-x-sesame-street). These [affordable glasses](https://www.trendhunter.com/trends/state-sunglasses) – priced at $30 a pair – feature playful and bright prints that will delight any fan of the show. Both brands share "the same passion for fostering a child's love or learning and planting long-term seeds of change." In that spirit, the new collection will support children in need and through the brand’s PAIR For a PAIR program donates one pair of glasses to a child in need for every PAIR purchased. The entire SESAME STREET X PAIR EYEWEAR collection is now available to purchase online. Image Credit: PAIR Eyewear ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 82% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Affordable Cartoon-themed Glasses:** This trend presents an opportunity for eyewear brands to collaborate with popular kids' shows for unique and playful designs. - **Socially Responsible Business Models:** Brands can learn from PAIR Eyewear's PAIR for a PAIR program and implement similar initiatives that give back to communities in need. - **Collaboration Marketing:** Partnering with well-known and beloved brands or institutions can create mutually beneficial marketing campaigns. ### Who This Affects Most - **Eyewear:** Eyewear companies can explore new designs and collaborations to entice young customers and differentiate themselves in a competitive market. - **Nonprofits:** Nonprofits can partner with eyewear brands to increase awareness of vision issues and provide glasses to children in need. - **Children's Entertainment:** Children's TV shows and characters can leverage collaborations with eyewear brands to promote their brand and message while also helping provide glasses to children in need. ## Related on Trend Hunter - [Disney-Inspired Eyewear Collections](https://www.trendhunter.com/trends/mickey-friends-collection.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Sci-Fi Film-Inspired Custom Eyewear](https://www.trendhunter.com/trends/lucasfilm.md) - [Wider Eyewear Frames](https://www.trendhunter.com/trends/frame-collection1.md) - [Cartoon-Inspired Glasses Capsules](https://www.trendhunter.com/trends/owndays.md) - [Pride-Inspired Eyewear Collections](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection.md) - [Cartoon-Themed Shoe Collections](https://www.trendhunter.com/trends/reebok-x-sesame-street.md) - [Blind Box Eyewear Collaborations](https://www.trendhunter.com/trends/lenskart.md) - [Tortoise-Saving Glasses Capsules](https://www.trendhunter.com/trends/save-the-tortoise-collection.md)