# Icy Java Racks Portland's Saint Simon Has a Unique Way of Serving Coffee That's Cold-Brewed By Laura McQuarrie | Published 2015-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/serving-coffee References: [sprudge](http://sprudge.com/cold-brew-takes-flight-in-portland-oregon-at-saint-simon-coffee-85009.html) & [saintsimoncoffee](http://saintsimoncoffee.com/) While a cup or a mug is generally involved in the process of serving coffee, Portland's Saint Simon does things a little differently; when it comes to presenting cold-brewed Coava coffee to patrons, Saint Simon makes it an exceptional experience. The experience involves a set of four [iced bottles](https://www.trendhunter.com/trends/ember-cold-tumbler) that are displayed on a small rack, filled with a [block of ice](https://www.trendhunter.com/trends/coffee-ice-cube) at the bottom. Once this has been set up, a barista uses a steel funnel to pour different [cold-brewed coffee samples](https://www.trendhunter.com/trends/japanesestyle-cold-brew) into each of the icy bottles for tasting. Following a sampling of three select cold-brew varieties like Coava’s Latin America Blend, Costa Rica Los Nacientes or Coava’s Kilenso Ethiopia, the last vial on the rack filled with ice-cold sparkling water is to be used as a refreshing palate cleanser. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cold-brewed Coffee Tastings:** Offering unique and interactive cold-brewed coffee tastings in a visually appealing presentation can enhance the customer experience and differentiate a coffee shop. - **Innovative Beverage Presentation:** Exploring creative ways to serve and present beverages, such as utilizing racks and specialized bottles, can create a memorable and engaging customer experience. - **Palate Cleansing Trends:** Introducing palate cleansers, such as ice-cold sparkling water, after a sampling experience can refresh the palate and enhance the overall tasting journey. ### Sectors Adopting This - **Coffee Shops:** Coffee shops can invest in creating unique and immersive tasting experiences to attract and retain customers, setting themselves apart from competitors. - **Beverage Industry:** Companies in the beverage industry can develop innovative presentation techniques and equipment to enhance the enjoyment and engagement of customers during tastings. - **Hospitality Industry:** Hotels, restaurants, and event venues can incorporate unique tasting experiences into their offerings to provide a memorable and interactive experience for their guests. ## Related on Trend Hunter - [Small-Batch Canned Cold Coffees](https://www.trendhunter.com/trends/zigzag-cold-brew-coffee.md) - [Flash-Chilled Coffees](https://www.trendhunter.com/trends/flash-chilled-coffee.md) - [Cold Extraction Coffee Makers](https://www.trendhunter.com/trends/cold-drip-coffee-maker.md) - [Artisanal Cold Brew Jugs](https://www.trendhunter.com/trends/later-days-coffee-co.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Cold Brew Shots](https://www.trendhunter.com/trends/cold-brew-menu.md) - [Minimalist Iced Coffee Makers](https://www.trendhunter.com/trends/lor-barista-absolu.md) - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/equator-coffee.md)