# Buff Military Wife Calendars Service Wives And Girlfriends Raised $40,000 for Injured Service Men By manzil | Published 2010-04-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/service-wives-and-girlfriends References: [dailymail](http://www.dailymail.co.uk/femail/article-1267500/Meet-SWAGS-Service-Wives-And-Girlfriends--cheeky-naked-calendar-raised-26-000-Help-For-Heroes.html) & [swagcalendar](http://www.swagcalendar.co.uk) A total of 50 volunteers, members of service, wives and girlfriends, also known as 'SWAG,' participated for 2010 [charity calendar](https://www.trendhunter.com/trends/ebay-and-this-is-beauty). Their husbands and boyfriends will be proud of them because they dared to bare for a worthy cause. The photo session took place at bases and training facilities in Hampshire. The calendar has already raised £26,000 or more than $40,000 USD which will be used to help [wounded soldiers](https://www.trendhunter.com/trends/untuckit-veterans-dayhonoring-shirts) in Afghanistan and Iraq. **Implications** - In society today, more and more individuals are not only becoming aware of the gap between the rich and the poor, but are finding themselves more willing to do something about it. Businesses that devote their efforts to [supporting a charity or foundation](https://www.trendhunter.com/trends/spark-financial) will portray a positive image of themselves. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Rise of Charitable Initiatives:** Businesses can tap into the growing trend of individuals seeking to make a positive impact by supporting charities or foundations. - **Socially Conscious Consumerism:** Consumers are increasingly attracted to businesses that align with their values and actively contribute to social causes. - **Empowerment Through Fundraising:** Fundraising initiatives, like the military wife calendars, offer opportunities for individuals to make a difference and support worthy causes. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can collaborate with charitable organizations to create special collections that promote social causes and raise funds. - **Photography:** Photographers can offer their services to nonprofit organizations for charity events and photo shoots that raise awareness and funds. - **Fitness and Wellness:** Fitness companies can organize charity events like fitness challenges or marathons to raise funds for charitable causes while promoting a healthy lifestyle. ## Related on Trend Hunter - [Need-Based Public Fundraising Initiatives](https://www.trendhunter.com/trends/public-support.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Veteran-Honoring Razors](https://www.trendhunter.com/trends/service-razor.md) - [Soldier-Supporting American IPAs](https://www.trendhunter.com/trends/american-ipa.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md) - [Military-Honoring Pie Promotions](https://www.trendhunter.com/trends/pollys-pies.md) - [Female-Focused Walking Challenges](https://www.trendhunter.com/trends/hot-girl-walk-united.md) - [Charity-Supporting Alcohol-Free Beers](https://www.trendhunter.com/trends/gloucester-brewery.md)