# Veteran-Honoring Razors Gillette Honors Veterans with NFL Salute to Service Razor, Now at Walmart By Grace Mahas | Published 2023-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/service-razor References: [businesswire](https://www.businesswire.com/news/home/20231025716230/en/Gillette-Honors-Service-Members-and-Families-With-New-GilletteLabs-NFL-Salute-to-Service-Razor)  As Veterans Day nears, [Gillette](https://www.trendhunter.com/trends/gilette-and-razer) renews its century-long commitment to military support, a legacy that began during World War I with the production of specialized shaving tools for servicemen. This enduring dedication is highlighted by the introduction of the [GilletteLabs](https://www.trendhunter.com/trends/gillette-1) NFL Salute to Service Razor, now available at [Walmart](https://www.trendhunter.com/trends/easyrinse). This special edition razor embodies Gillette's respect for military personnel, featuring the official NFL Salute to Service camouflage design. It integrates Gillette’s advanced built-in exfoliating bar technology, offering an unparalleled shaving experience. This product not only symbolizes Gillette's homage to service members but also its innovative approach to grooming. In a significant gesture of support, Gillette is contributing $250,000 to the Tragedy Assistance Program for Survivors (TAPS) as part of the NFL’s Salute to Service initiative. This donation underscores Gillette's commitment to honoring veterans, service members, and their families. The GilletteLabs NFL Salute to Service Razor, priced at $14.97, is now available at Walmart stores across the U.S. and online. This initiative reflects Gillette's ongoing support for the military community, blending tradition with innovation while contributing to a meaningful cause. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 73% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Special Edition Razors:** Gillette introduces the GilletteLabs NFL Salute to Service Razor, a special edition razor that embodies their respect for military personnel and symbolizes their innovative approach to grooming. - **Built-in Exfoliating Bar Technology:** Gillette integrates advanced built-in exfoliating bar technology into the NFL Salute to Service Razor, offering an unparalleled shaving experience. - **Support for the Military Community:** Gillette's contribution to the Tragedy Assistance Program for Survivors (TAPS) as part of the NFL's Salute to Service initiative reflects their ongoing support for the military community, blending tradition with innovation while contributing to a meaningful cause. ### Industries Being Reshaped - **Personal Care Products:** The introduction of special edition razors like the GilletteLabs NFL Salute to Service Razor presents disruptive innovation opportunities in the personal care products industry. - **Retail:** The availability of the GilletteLabs NFL Salute to Service Razor at Walmart stores across the U.S. and online creates disruptive innovation opportunities in the retail industry. - **Philanthropy:** Gillette's contribution to the Tragedy Assistance Program for Survivors (TAPS) presents disruptive innovation opportunities in the philanthropy industry, particularly in terms of corporate social responsibility. ## Related on Trend Hunter - [Sports-Themed Grooming Tools](https://www.trendhunter.com/trends/gillette-1.md) - [Sleek Snake-Adorned Razers](https://www.trendhunter.com/trends/gilette-and-razer.md) - [Veteran’s Day-Honoring Shirts](https://www.trendhunter.com/trends/untuckit-veterans-dayhonoring-shirts.md) - [Heated Automotive-Branded Razors](https://www.trendhunter.com/trends/gillette-bugatti-heated-razor.md) - [Men's Safety Razors](https://www.trendhunter.com/trends/supplys-max-razor.md) - [Gratitude-Giving Beer Cans](https://www.trendhunter.com/trends/smooth-salute.md) - [Veteran-Supporting Cookie Initiatives](https://www.trendhunter.com/trends/salute-to-service.md) - [Raptors Basketball Campaigns](https://www.trendhunter.com/trends/gradey-dick.md) - [Anti-Clogging Budget Razors](https://www.trendhunter.com/trends/easyrinse.md)