# Rugged Neutral Vintage Boots The Iconic Viberg Servie Boot is Unveiled in a Natural Olive Tan By Amy Duong | Published 2020-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/service-boot References: [hypebeast](https://hypebeast.com/2020/3/viberg-olive-oil-tanned-service-boot) & [viberg](https://viberg.com/products/service-boot-natural-olive-tan) The iconic Viberg Service Boot silhouette has gone through many iteration designs over the past few years but the heritage Canadian brand recently introduces a new tanned technique this time around. The latest update tans the footwear model in [olive olive for a clean finish](https://www.trendhunter.com/trends/olive-and-black) in preparation for the arrival of the [Spring season](https://www.trendhunter.com/trends/baffin-introduces-sea-green), differentiating itself from the usual vegetable tanned versions. The [leather uppers](https://www.trendhunter.com/trends/unisex-leather-boot) are specially tanned in entirely natural olive oil, which gives the shoe a creamy tonal completion, boasting a lighter shade than usual. Additional details include the stitched down make-up and the smooth leather panels that are seen at the marbled midfoot leading up to the ankle area. Image Credit: Viberg ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 67% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Olive Tanned Footwear:** The use of olive oil in the tanning process creates a unique and lighter shade for footwear, offering a potential opportunity for differentiation and innovation in the shoe industry. - **Vintage-inspired Designs:** The Viberg Service Boot's heritage design and unique tanned technique taps into the growing market demand for vintage-inspired footwear, presenting an opportunity for nostalgic and retro-themed product lines. - **Rugged Aesthetic:** The rugged aesthetic of the Viberg Service Boot, with its stitched down make-up and smooth leather panels, reflects a trend towards durable and rugged-style footwear that can be capitalized on by brands in the outdoor and workwear industries. ### Industries Being Reshaped - **Footwear:** The olive tanned technique and vintage-inspired design of the Viberg Service Boot offer disruptive innovation opportunities for footwear brands looking to stand out in the market by offering unique and nostalgic products. - **Fashion:** The rugged aesthetic of the Viberg Service Boot aligns with the growing demand for durable and outdoor-inspired fashion, creating opportunities for brands to develop rugged-style clothing and accessory lines. - **Workwear:** The rugged and durable qualities of the Viberg Service Boot make it a perfect fit for the workwear industry, allowing businesses to capitalize on the trend towards functional yet stylish work boots. ## Related on Trend Hunter - [Reworked Heritage Boots](https://www.trendhunter.com/trends/acne-studios-x-timberland.md) - [Bold Sand-Colored Boots](https://www.trendhunter.com/trends/anistone-lo-suede-biker.md) - [Rugged Collaborative Trail Boots](https://www.trendhunter.com/trends/vibram-mash-field-boot-gtx.md) - [Rugged Field Boots](https://www.trendhunter.com/trends/field-boot-gtx.md) - [Refined Field Boots](https://www.trendhunter.com/trends/field-boots-gtx.md) - [Militaristic Green Lifestyle Sneakers](https://www.trendhunter.com/trends/dark-olivine.md) - [Upgraded Vintage Timeless Boots](https://www.trendhunter.com/trends/1000-mile-boot-1.md) - [Rugged Brown Trainers](https://www.trendhunter.com/trends/mt10o.md) - [Nature-Inspired Boot Collections](https://www.trendhunter.com/trends/baffin-introduces-sea-green.md)